Web Developer & Content Manager - 30-Day Todos
Outer Spaces Marketing Execution Plan
Owner: Web Developer + Content Manager Timeline: Days 1-30 (October 14 - November 13, 2025) Priority: CRITICAL - Foundation for entire marketing strategy
WEEK 1: EMERGENCY CONVERSION FIXES (Days 1-5)
DAY 1 - MONDAY, OCT 14
TODO #1: Add ZIP Code Checker to Homepage Hero
Priority: CRITICAL Time Estimate: 2 hours Location: Homepage hero section (above the fold)
Product Requirements:
Visual Design & Layout: - Replace existing hero CTA with service area checker component - Position prominently in homepage hero section (above the fold) - Include headline: "Transform Your Outdoor Space in Just One Day" - Include subheadline: "Premium outdoor living rooms delivered and installed. Currently serving California." - Design should be visually prominent and mobile-responsive
ZIP Code Input Form: - Single text input field for 5-digit ZIP code - Placeholder text: "Enter your ZIP code" - Input validation: Accept only numeric input, max 5 digits - Primary action button labeled "Check Availability" - Form should be simple, clean, and easy to use on mobile devices
Functional Requirements: - On form submission, check if ZIP code is in California service area - Use complete California ZIP code ranges for validation - Display immediate feedback after ZIP entry
Response for California ZIP codes: - Show success message: "Great news! We serve your area." - Display CTA button: "Schedule Design Consultation" - CTA links to consultation booking page (/consultation)
Response for Non-California ZIP codes: - Show message: "We're expanding to your area soon!" - Display CTA button: "Join Waitlist for Early Access" - CTA links to waitlist page with ZIP parameter (/waitlist?zip=XXXXX)
Additional Element: - Below the form, include text: "Not in California? Join our expansion waitlist for Florida, NYC, Arizona, and more." - Link "Join our expansion waitlist" to /waitlist page
Success Criteria: - ZIP checker functional and responsive - California ZIPs → Consultation booking flow - Non-CA ZIPs → Waitlist capture - Mobile-friendly (50%+ traffic is mobile)
TODO #2: Create Service Area Page
Priority: CRITICAL
Time Estimate: 3 hours
URL: /service-area
Content Requirements:
Page Title & Introduction: - H1: "Where We Serve" - Opening paragraph explaining current California service and comprehensive coverage - Mention serving both residential and commercial properties from San Diego to Sacramento
Section 1: California Coverage Areas - Group by region: Southern California, Central California, Bay Area, Northern California - List specific counties served in each region (12-15 total counties) - Include major cities/areas for context (e.g., "Silicon Valley" for Santa Clara County) - Add CTA button: "Check Your ZIP Code" linking to homepage ZIP checker
Section 2: Coming Soon - National Expansion - Headline explaining 2026 expansion plans - Subsection for each expansion market with expected quarter and coverage areas: - Florida (Q1 2026): Miami, Tampa, Orlando, Palm Beach areas - Arizona (Q2 2026): Phoenix, Scottsdale, Paradise Valley, Tucson - New York Tri-State (Q2 2026): NYC 5 boroughs, Westchester, Fairfield CT, North NJ - Pacific Northwest (Q3 2026): Seattle, Portland, Bellevue areas - CTA button: "Join Expansion Waitlist" linking to /waitlist
Section 3: Why Expansion Takes Time - Brief explanation of deliberate expansion approach - List 4 key requirements before launching new market: - Local installation partners with quality standards - Permitting and building code expertise - Supply chain logistics setup - Local customer support teams - Closing statement about quality over speed
Section 4: FAQ About Service Areas - Include 4 Q&A pairs addressing: - When will you serve my state? (Answer: waitlist notification 8-12 weeks before launch) - Can I order outside California? (Answer: not yet, but waitlist gets priority + special pricing) - Do you ship for DIY? (Answer: no, professional installation required for GroundLock system) - Multiple properties in different states? (Answer: yes, contact us to coordinate)
Bottom CTAs: - Two prominent buttons: - "Join Waitlist for Your Area" → /waitlist - "Schedule Consultation (California Only)" → /consultation
Add to Navigation: - Footer: "Service Areas" link - Header utility nav: "Check if we serve your area" link
TODO #3: Create Waitlist Capture Page
Priority: CRITICAL
Time Estimate: 4 hours
URL: /waitlist
Content Requirements for Waitlist Page:
Page Title: - H1: "Join the Outer Spaces Expansion Waitlist" - H2 Subtitle: "Be First to Know When We Launch in Your Area"
Benefits Section: - Opening paragraph: "We're expanding nationally in 2026. Join our waitlist to receive:" - List 4 key benefits with checkmarks: - Early access to booking (8-12 weeks before public launch) - Launch pricing (15% discount for waitlist members) - Local market updates tailored to your area - Design inspiration from your region
Expansion Timeline Section: - H2: "Expansion Timeline" - Display data table with 4 columns: Market, Expected Launch, Waitlist Size, Status - Include 4 markets with their details: - Florida (Miami, Tampa, Orlando): Q1 2026, 47 members, Hiring installers - Arizona (Phoenix, Scottsdale): Q2 2026, 23 members, Partner discussions - NYC Tri-State: Q2 2026, 31 members, Permitting research - Pacific Northwest (Seattle, Portland): Q3 2026, 18 members, Planning phase - Add timestamp note: "Updated weekly. Last updated: [current date]"
Waitlist Form Section: - H2: "Join the Waitlist" - H3 subsection: "Your Information" - Required fields: First Name, Last Name, Email Address - Optional field: Phone Number
Form - Project Details: - H3 subsection: "Your Project" - Required field: ZIP Code (5 digits, numeric only) with help text "This helps us prioritize expansion markets" - Required dropdown: Property Type with 6 options (single-family home, condo/townhome, multi-family property, vacation/second home, commercial property, multiple properties) - Required dropdown: Installation Timeline with 6 options (as soon as available, 1-3 months, 3-6 months, 6-12 months, 12+ months, just planning/researching) - Required dropdown: Budget Range with 6 options (Under $20k, $20-30k, $30-50k, $50-75k, $75k+, multiple units for developers) - Optional dropdown: Primary Use with 8 options (family entertaining, pool deck/poolside, wellness/meditation space, outdoor workspace, multi-generational gatherings, rooftop/urban space, vacation rental property, other) - Optional dropdown: How did you hear about us with 7 options (Google search, Instagram, Facebook, friend/family referral, designer/architect, press/article, other) - Optional text area: Additional Notes with placeholder text about outdoor living vision
Form - Consent & Submit: - Required checkbox: Email consent with text "I agree to receive updates about Outer Spaces expansion and occasional design inspiration. Unsubscribe anytime." - Primary submit button: "Join Waitlist"
Post-Submission Information Section: - H2: "What Happens After You Join?" - 4 timeline items: - Within 24 hours: Welcome email with waitlist position confirmation - Monthly: Market-specific updates and design inspiration - 8-12 weeks before launch: Exclusive early access with 15% launch pricing - At launch: Priority scheduling (note: first 30 days typically sell out in first week)
FAQ Section: - H2: "Frequently Asked Questions" - 5 Q&A pairs covering: 1. Purchase obligation (Answer: no obligation) 2. Discount confirmation (Answer: yes, 15% off) 3. In-person viewing (Answer: California showroom visits or local launch events) 4. Urgent timeline before expansion (Answer: not possible unless $50k+ project, contact us) 5. Developer/contractor programs (Answer: yes, indicate "multiple units" in form)
Bottom CTAs: - Three buttons: - "Join Waitlist Button" (scrolls to form) - "View Service Areas Button" (links to /service-area) - "Questions? Contact Us Button" (links to /contact)
Auto-Responder Email Requirements:
Email Subject Line: - Format: "Welcome to the Outer Spaces Waitlist - {MARKET} Expansion" - Use dynamic variable for market name
Email Opening: - Greeting: "Hi {FIRST_NAME}," - Thank you message explaining they're on the list for early access when launching in {MARKET}
Key Information Display (with icons): - Waitlist position: "YOUR WAITLIST POSITION: #{POSITION} in {MARKET}" - Expected launch: "EXPECTED LAUNCH: {TIMELINE} (we'll email you 8-12 weeks before)" - Exclusive benefit: "YOUR EXCLUSIVE BENEFIT: 15% launch discount when we're available in your area"
What Happens Next Section: - List 3 items: 1. Monthly updates on expansion progress in their market 2. Early access to booking (8-12 weeks before public launch) 3. Priority scheduling at launch
In the Meantime Section: - Include 3 engagement options: 1. Instagram follow link: @outer.spaces 2. Design gallery link: {WEBSITE_URL}/gallery 3. Blog link: {WEBSITE_URL}/blog
Closing: - Questions section: "Just reply to this email—we read every message." - Signature: Best, {FOUNDER_NAME}, Founder, Outer Spaces - P.S. with referral incentive: "Want your installation even sooner? If you have friends or family in California who might be interested, refer them and we'll upgrade your waitlist position." with referral link
Email Footer: - Company tagline: "Outer Spaces | One-Day Outdoor Living Rooms" - Website URL link - Standard email preferences and unsubscribe links
TODO #4: Add Footer Disclaimer
Priority: HIGH Time Estimate: 15 minutes Location: Website footer (all pages)
Footer Disclaimer Requirements:
Content: - Text: "Currently Serving: California only." - First link: "View coverage areas" → /service-area - Separator: vertical bar or pipe character - Second link: "Join expansion waitlist" → /waitlist - Additional text: "for Florida, NYC, Arizona, Pacific Northwest, and more."
Styling Requirements: - Background color: Light gray (#F5F5F5) or subtle color - Border: 1px solid border on top - Padding: 20px on all sides - Font size: 14px - Position: Above main footer content (but within footer area) - Text emphasis: "Currently Serving:" should be bold/strong
DAY 2 - TUESDAY, OCT 15
TODO #5: Add Phone Number to Header
Priority: CRITICAL Time Estimate: 1 hour Location: Website header (all pages)
Header Phone Number Requirements:
Desktop Header Display: - Phone icon (16x16 pixels) - Phone number display: "(XXX) XXX-XXXX" format - Clickable link that initiates phone call (tel: protocol) - Availability hours text: "Mon-Fri 8am-6pm PT" - All elements grouped together in header contact section
Mobile Header Display: - Floating action button in bottom-right corner - Phone icon (20x20 pixels) - Button text: "Call Us" - Clickable button that initiates phone call (tel: protocol) - Sticky/fixed position (stays visible while scrolling)
Functional Requirements: - Desktop: Display phone number prominently in header - Mobile: Only show floating call button on devices <768px width - Both versions must use tel: protocol for click-to-call functionality - Analytics tracking: Track phone calls as conversion events - Button should be easily tappable on mobile (minimum 44x44px touch target)
TODO #6: Add "Schedule Design Consultation" CTAs
Priority: CRITICAL Time Estimate: 2 hours Location: All product pages, homepage, about page
Design Consultation CTA Requirements:
Primary CTA (Product Pages): - H3 Headline: "Not Sure Which Model is Right for You?" - Opening paragraph: "Schedule a complimentary 30-minute design consultation with our team. We'll help you:" - Bulleted list with 4 items: - Choose the right size and configuration for your space - Understand installation requirements and timeline - Explore customization options - Answer all your technical questions - Primary action button: "Schedule Free Consultation" → /consultation - Subtext below button: "Available via phone, video call, or in-person (California only)" - Visual treatment: Should stand out as primary CTA on product pages
Secondary CTA (Above footer on all pages): - Layout: Two-column design (content on left, buttons on right) - H4 Headline: "Ready to Transform Your Outdoor Space?" - Supporting text: "Schedule a free design consultation to discuss your project." - Two action buttons: - Primary button: "Schedule Consultation" → /consultation - Secondary button: "Call Now" → tel: link to phone number - Visual treatment: Prominent but less intrusive than primary CTA - Position: Above footer on all pages
TODO #7: Create Consultation Booking Page
Priority: CRITICAL
Time Estimate: 3 hours
URL: /consultation
Consultation Booking Page Content Requirements:
Page Header: - H1: "Schedule Your Free Design Consultation" - H2 Subtitle: "30 Minutes to Clarity on Your Outdoor Living Project" - Opening paragraph: Explain that investing $20,000-$50,000+ deserves more than clicking "Buy Now" - complimentary consultations help customers make confident decisions
"What to Expect" Section: - H2: "What to Expect" - Before the Call: Welcome email with brief questionnaire (5 minutes) for personalized recommendations - During the Consultation (30 minutes) - 3 phases with checkmarks: - Discovery (10 min): Learn about space, needs, and vision - Recommendations (15 min): Suggest specific models, configurations, and options - Q&A (5 min): Answer all questions from expert - After the Call: Within 24 hours, customer receives 5 items: - Personalized recommendation summary - Detailed quote with pricing breakdown - Technical specifications for their model - Timeline and next steps - No obligation to purchase
Consultation Format Options: - H2: "Choose Your Consultation Format" - Video Call (labeled "Most Popular"): Description emphasizing detailed discussions, screen-sharing, photo viewing - Phone Call: Description emphasizing convenience and efficiency for quick questions - In-Person (labeled "California Only"): Available for projects $30,000+, includes property visit, measurements, on-site recommendations
Booking Widget Section: - H2: "Schedule Your Consultation" - Calendly widget embed area (link: https://calendly.com/outer-spaces/design-consultation) - Alternative option below widget: "Prefer to call directly? Call us at (XXX) XXX-XXXX Mon-Fri, 8am-6pm PT"
Team Profiles Section: - H2: "Who Will You Speak With?" - Subheading: "Design Consultation Team" - 3 team member profiles with photos: - Sarah Chen - Senior Design Consultant (15 years experience, specializes in California coastal properties and small-space optimization) - Marcus Rodriguez - Technical Specialist (Licensed contractor, expertise in structural engineering and complex installations) - Jamie Taylor - Wellness & Custom Projects (Specializes in wellness spaces and high-net-worth custom projects)
FAQ Section: - H2: "Frequently Asked Questions" - 6 Q&A pairs: 1. No obligation confirmation (Answer: correct, honest recommendations even if not right fit) 2. Non-California customers (Answer: yes, can discuss expansion market timeline and waitlist) 3. Developer/contractor process (Answer: volume projects 3+ units use commercial partnerships form) 4. What to prepare (Answer: helpful to have photos, dimensions, timeline, budget - but can work through together) 5. Bringing spouse/partner/designer (Answer: absolutely encouraged for major investments) 6. Rescheduling (Answer: can reschedule/cancel up to 2 hours before via confirmation email)
Bottom CTAs: - Three buttons: - "Schedule Consultation Button" (links to Calendly embed/scrolls to widget) - "View Products First Button" (links to /products) - "Questions? Call Us Button" (tel: link)
Calendly Settings: - Duration: 30 minutes - Buffer time: 15 min between calls - Availability: Mon-Fri, 8am-6pm PT - Confirmation email: Automatic - Reminder emails: 24 hours + 1 hour before - Custom questions: 1. ZIP code (required) 2. Property type (dropdown) 3. Approximate space dimensions (optional) 4. Budget range (dropdown) 5. Specific questions/concerns (text area)
DAY 3 - WEDNESDAY, OCT 16
TODO #8: Create "Our Story" / Founder Page
Priority: HIGH
Time Estimate: 4 hours
URL: /our-story
"Our Story" Page Content Requirements:
Hero Section: - H1: "Our Story: Why Outer Spaces Exists" - Hero image: Founder photo in front of an installed Outer Space (professional but approachable)
Founding Story Section: - H2: "The Problem We Witnessed (and Experienced)" - Opening: First-person narrative from founder introducing themselves - Story: Five years ago, founder witnessed parents' deck construction nightmare - Bulleted list of 5 problems encountered: - Three contractors ghosted mid-project - Permits took 8 weeks to get approved - Materials showed up damaged twice - Construction debris destroyed landscaping - Final result: 30% over budget and didn't match vision - Additional problem: Deck built with pressure-treated lumber requiring constant maintenance and 10-15 year replacement - Closing statement: "There had to be a better way."
Differentiation Section: - H2: "What Makes Us Different" - Three subsections (H3):
1. Engineering-First Approach: - Emphasize engineering structural systems that outperform traditional construction - Highlight: GroundLock Anchor System and Corner Hub Technology (3 years R&D, 200+ prototypes) - Result: Installation in hours not weeks, exceeds building code requirements in all 50 states
2. Authentic Sustainability: - Opening: "We don't greenwash. Every claim we make is third-party verified:" - 4 verified claims with checkmarks: - 84% recycled content in composite decking (FSC Certified) - Climate Neutral Certified (Certificate #CN-2024-XXXX) - Zero VOC emissions (GREENGUARD Gold Certified) - 25-year warranty because building for longevity - B-Corp certification pursuit: Application in progress, belief that business should benefit people and planet
3. Obsession with Experience: - Opening statement: "$25,000-$50,000 purchase deserves matching experience" - 5 commitments list: - Every customer speaks with real human before purchasing - Free design consultations (not sales pitch) - Installation crews are W-2 employees (not subcontractors) - Follow up at 30 days, 90 days, and 1 year after installation - Comprehensive warranty that's actually honored
Values Section: - H2: "Our Values (Not Just Wall Art)" - 5 core values with bold headings and descriptions: - People First: Every decision starts with customer/team/community benefit - Planet Always: Climate change is defining challenge, every product reduces environmental impact - Radical Transparency: Publish material sourcing, sustainability metrics, and challenges - Craft Matters: Building heirloom-quality outdoor spaces for decades, not fast-furniture - Inclusivity by Design: Outdoor living accessible to everyone, working on programs for underrepresented communities (details 2026)
Team Section: - H2: "Meet the Team" - Photo grid layout - 4 team member profiles (or honest message if small team): - Founder & CEO: 2-3 sentences on background, expertise, passion - VP of Product & Engineering: Focus on technical credibility, innovation - VP of Operations: Installation excellence, logistics, customer experience - VP of Marketing: Brand building, customer education, growth - If team is small/solo: Honest statement "We're a small but mighty team (for now). As we grow, we're committed to building a diverse team that reflects the communities we serve."
Transparency Metrics Section: - H2: "By the Numbers (Transparency)" - Three subsections: - Since founding: 5 metrics (installations, CO2 offset, satisfaction rating, referral rate, waitlist states) - Materials: 3 metrics (84% recycled content, 100% FSC-certified wood, 0% old-growth lumber) - Team: 3 metrics (employee count, leadership diversity if applicable, diverse-owned suppliers if applicable)
Future Vision Section: - H2: "What's Next" - Expansion plans: Nationally in 2026 (Florida, Arizona, NYC, Pacific Northwest) - Philosophy: Growth to serve more people and reduce environmental impact, not growth for growth's sake - Call to action: "Join us on this journey:" with 4 links: - Schedule consultation (California) → /consultation - Join expansion waitlist (outside California) → /waitlist - Follow on Instagram → @outer.spaces - Work with us → /careers
Closing: - Personal closing message: Thank you for considering, whether customer or not, showing what's possible when building with purpose - Signature: "Best, [Signature], {FOUNDER_NAME}, Founder, Outer Spaces"
Bottom CTAs: - Three buttons: - "Schedule Consultation" - "View Our Products" - "Join Our Mission - Careers"
Add to Navigation: - Main nav: "Our Story" or "About" - Footer: "About Outer Spaces"
Assets Needed: - Founder photo (professional but approachable) - Team photos (if team exists, or honest about small size) - Installation process photos - Before/after customer projects
DAY 4-5 - THURSDAY-FRIDAY, OCT 17-18
TODO #9: Add Customer Testimonials to Homepage
Priority: HIGH Time Estimate: 3 hours Location: Homepage (after hero, before products)
Testimonials Section Requirements:
Section Header: - H2: "What Our Customers Say" - Intro paragraph: "Don't just take our word for it. Here's what homeowners say about their Outer Spaces experience."
Primary Testimonials Layout (if real testimonials exist): - Grid layout displaying 3 testimonial cards - Each card should include: - 5-star rating display (★★★★★) - Customer quote (2-3 sentences highlighting: one-day installation, quality, transformation of outdoor space, best home investment) - Customer photo (if available) - Customer name - Location (City, State) - Model purchased (e.g., "S15 Oasis + S10 Base")
Example Testimonial Content (3 variations): 1. Customer emphasizing one-day installation speed, professional crew, exceptional quality, and transformative impact 2. Customer with home-building experience highlighting skepticism turned to satisfaction, impressive engineering, premium quality, zero maintenance after 8 months 3. Customer focused on entertaining use case emphasizing durability for heavy use (family gatherings, dinner parties, birthdays), beauty, zero maintenance vs old wood deck
Bottom CTA: - Text: "Join {XX} happy customers who transformed their outdoor spaces" - Button: "Read More Reviews" → /reviews
Alternative Layout (if testimonials don't exist yet): - H2: "Early Customer Feedback" - Intro: "We're a young company with a growing customer base. Here's what early adopters are saying:" - 3 simplified testimonial cards without photos: - Card 1: Quote about one-day installation being as advertised (8am-4pm, minimal disruption, professional team) - Card 2: Quote about quality exceeding expectations (premium product, not prefab deck) - Card 3: Quote about responsive customer service throughout process - Each with generic attribution (Early Customer, Homeowner, Recent Installation) and general location (Bay Area, Los Angeles, San Diego) - Disclaimer: "We're actively collecting detailed customer reviews and case studies. Check back soon for full testimonials with photos."
Visual Requirements: - Grid layout (3 columns on desktop, stack on mobile) - Cards should have consistent height and styling - Testimonial quotes in quotation marks or blockquote styling - Author info should be visually distinct from quote
TODO #10: Add Certifications/Trust Badges
Priority: MEDIUM Time Estimate: 2 hours Location: Homepage (footer area), product pages
Certifications Section Requirements:
Primary Layout (if certifications exist): - H3: "Verified Certifications & Standards" - Grid layout displaying 4 certification badges - Each badge should include: - Certification logo image - Certification name - Certificate number or detail - "Verify" link (opens in new tab to verification page) OR "Learn More" link to internal page
Four Certifications to Display: 1. Climate Neutral Certified - Certificate #CN-2024-XXXX with external verification link 2. FSC Certified Materials - License Code: FSC-CXXXXXX with external verification link 3. GREENGUARD Gold - Low VOC Emissions detail with external verification link 4. 25-Year Warranty - Comprehensive Coverage detail with link to /warranty page
Footer Text: - "All certifications are third-party verified. We don't greenwash—we prove it." - Link to full sustainability report: /sustainability
Alternative Layout (if certifications don't exist yet): - H3: "Our Commitments" - Opening paragraph: "We're pursuing third-party certifications to verify our sustainability claims. Current progress:" - Progress list with 4 items: - FSC Certified Materials (verified) with checkmark - B-Corp Certification (application submitted, pending) with pending icon - Climate Neutral Certification (in progress) with pending icon - GREENGUARD Certification (testing underway) with pending icon - Closing paragraph: "We believe in transparency. We'll update this page as certifications are achieved." - Link to /sustainability: "Read more about our approach"
Visual Requirements: - Badge grid layout (4 columns on desktop, 2 columns on tablet, stack on mobile) - Certification logos should be clear and recognizable - External verification links should indicate they open in new window - Progress icons should clearly differentiate verified vs pending status
WEEK 2: PIPELINE ACTIVATION (Days 6-12)
DAY 6-7 - MONDAY-TUESDAY, OCT 21-22
TODO #11: Create Email Template - California High-Intent Pipeline
Priority: CRITICAL Time Estimate: 2 hours Audience: 50-70 California leads from 171 pipeline
Subject Lines (A/B test): - A: "{FIRST_NAME}, your 40% Outer Spaces discount is still available" - B: "We saved your Neighborhood Showroom spot + added design consultation"
Email Content Requirements:
Opening: - Personalized greeting with first name - Acknowledge their previous interest in Neighborhood Showroom program - Confirm their 40% discount is still available - Highlight improvements based on customer feedback
What's New Section: - List 3 improvements with checkmarks: 1. Free Design Consultation: 30-minute consultation with design team, zero pressure, help choosing model and customization 2. Technical Specifications Library: Comprehensive technical guide with engineering specs, structural load capacity, climate performance, material certifications, warranty details - downloadable PDF link 3. Expanded Customization Options: Pool deck configurations, wellness space integration, multi-unit coordination, premium finishes
Exclusive Offer Section: - Headline: "YOUR EXCLUSIVE OFFER (LIMITED TIME)" - Offer: 40% off standard pricing + Free design consultation ($400 value) - Pricing table with 4 columns: Model, Standard Price, Discounted Price, Savings - S10 Base: $18,000 → $10,800 (save $7,200) - S15 Oasis: $28,000 → $16,800 (save $11,200) - S18 Retreat: $32,000 → $19,200 (save $12,800) - S20 Haven: $34,000 → $20,400 (save $13,600) - Disclaimer: "Installation included. California only. Offer valid through {DATE}."
Next Steps Section: - Provide 3 clear action options: - Option 1: Schedule Design Consultation (with link) - Option 2: Call directly with phone number and hours (Mon-Fri, 8am-6pm PT) - Option 3: Download Technical Specs PDF first
Urgency Section: - Explain scarcity: 10 installation slots available for April-May 2026 - Mention slots fill quickly (typically 2-3 weeks) - Next availability after: June-July
Closing: - Personal closing: "Just reply to this email. I read every response personally." - Signature: Sales person name, title, company, phone number - P.S. addressing hesitation: Design consultation is for honest advice, zero pressure with link
Email Footer: - Three links: View Our Products, Read Customer Stories, Download Technical Specs - Company tagline: "Outer Spaces | One-Day Outdoor Living Rooms" - Website URL - Email preferences and unsubscribe links - Reason for receiving: "You expressed interest in Outer Spaces' Neighborhood Showroom program"
TODO #12: Create Email Template - California Warm Leads
Priority: HIGH Time Estimate: 1.5 hours Audience: 40-50 California leads (lower engagement)
Subject Lines (A/B test): - A: "What's holding you back from your dream outdoor space?" - B: "See what {XX} California homeowners chose (and why)"
Email Body:
Hi {FIRST_NAME},
You visited Outer Spaces a few months ago, and I wanted to check in.
Have you already moved forward with your outdoor living project? Found another solution? Or are you still exploring options?
I ask because we've made several improvements based on customer feedback, and I thought you might want to know what's new.
---
WHAT'S CHANGED SINCE YOU LAST VISITED:
1. **Free Design Consultations**
Talk to our team before purchasing. Get honest advice about whether Outer Spaces is right for your specific situation.
2. **Comprehensive Technical Specs**
Detailed engineering data, climate performance, material certifications—everything analytical buyers told us was missing.
3. **Real Customer Stories**
See how {XX} California homeowners are using their Outer Spaces: pool decks, wellness sanctuaries, family gathering spaces, and more.
---
REAL CUSTOMER EXAMPLE:
**Sarah M., Palo Alto**
"We were torn between Outer Spaces and a traditional contractor. The design consultation helped us understand exactly what we'd get—no surprises. Installation really did take one day, and the quality exceeded our expectations."
[Read Full Story →]
---
WOULD THIS HELP?
I'd love to offer you a **free 30-minute design consultation** with our team. No sales pitch—just honest advice about:
- Whether Outer Spaces is right for your space
- Which model fits your needs (or if something else is better)
- Realistic timeline and installation requirements
- Customization options for your specific use case
[Schedule Free Consultation →]
Or call us directly: (XXX) XXX-XXXX
---
STILL RESEARCHING?
Download our technical specification guide to review detailed engineering data, warranty information, and material certifications.
[Download Technical Specs PDF →]
---
NOT THE RIGHT TIME?
No problem! Just reply and let me know:
- "Not interested anymore" - We'll remove you from future emails
- "Contact me in [timeframe]" - We'll follow up when you're ready
- "I have specific questions" - Let's address them
Thanks for considering Outer Spaces.
Best,
{SALES_PERSON_NAME}
{TITLE}, Outer Spaces
(XXX) XXX-XXXX
---
[View Products] | [Customer Stories] | [Technical Specs] | [Schedule Consultation]
You're receiving this because you previously expressed interest in Outer Spaces. Update preferences | Unsubscribe
TODO #13: Create Email Template - Blocked Geography Leads
Priority: HIGH Time Estimate: 1.5 hours Audience: 50-60 leads outside California
Subject Lines: - A: "Outer Spaces is coming to {STATE/CITY} in 2026" - B: "Join {XX} {STATE} homeowners on our expansion waitlist"
Email Body:
Hi {FIRST_NAME},
When you visited Outer Spaces, you were interested in installation for your home in {CITY}, {STATE}.
At the time, we only served California—and I know that was frustrating.
**I have good news:** We're expanding to {STATE/REGION} in 2026.
---
EXPANSION TIMELINE:
📍 **Florida** (Miami, Tampa, Orlando): Q1 2026
📍 **Arizona** (Phoenix, Scottsdale): Q2 2026
📍 **NYC Tri-State** (NYC, Westchester, CT, NJ): Q2 2026
📍 **Pacific Northwest** (Seattle, Portland): Q3 2026
---
WHY JOIN THE WAITLIST?
**1. Early Access (8-12 weeks before public launch)**
Waitlist members get first access to booking. We typically sell out our first 30 days of installation capacity within one week of launch.
**2. Launch Pricing (15% discount)**
As a thank-you for your patience, waitlist members receive exclusive launch pricing. This saves $3,000-$5,000+ depending on the model.
**3. Priority Scheduling**
Choose your preferred installation date before the general public.
---
YOUR WAITLIST BENEFITS:
✓ 15% discount at launch (waitlist-exclusive)
✓ First access to booking slots (8-12 weeks early)
✓ Monthly updates on expansion progress
✓ Local market insights and design inspiration
✓ Zero obligation to purchase
[Join Expansion Waitlist →]
---
WHAT TO EXPECT:
**When you join:**
- Immediate confirmation of your waitlist position
- Estimated launch timeline for your area
**Leading up to launch:**
- Monthly updates (not spam—actual progress reports)
- Design inspiration specific to your region
- Local partnership announcements
**8-12 weeks before launch:**
- Early access notification
- Exclusive booking window opens
- 15% launch discount applied
---
CURRENT WAITLIST SIZE:
We're tracking demand by market to prioritize expansion:
- Florida: 47 waitlist members
- Arizona: 23 waitlist members
- NYC Tri-State: 31 waitlist members
- Pacific Northwest: 18 waitlist members
Your ZIP code ({ZIP_CODE}) helps us understand where demand is strongest.
[Join Waitlist for {STATE/CITY} →]
---
QUESTIONS ABOUT EXPANSION?
**Q: Will the price be the same as California?**
A: Pricing may vary slightly by market (due to logistics and local costs), but will be competitive. Waitlist members get 15% off regardless.
**Q: Can I see the product before you launch in my area?**
A: If you're able to visit California, we can arrange a showroom visit. Otherwise, we'll host local launch events in your market where you can see installations in person.
**Q: What if I need it sooner than your launch date?**
A: Unfortunately, we can't accommodate installations outside our current service areas. However, if your project is large ($50k+) or multi-unit (developer), [contact us](/contact) to discuss possibilities.
---
Thanks for your interest in Outer Spaces. We're excited to bring one-day outdoor living rooms to {STATE/CITY} in 2026.
Best,
{SALES_PERSON_NAME}
{TITLE}, Outer Spaces
(XXX) XXX-XXXX
P.S. - Know someone in California who might be interested? Refer them and we'll upgrade your waitlist position when we launch in your area. [Refer a friend →]
---
[Join Waitlist] | [View Products] | [Our Story]
You're receiving this because you previously expressed interest in Outer Spaces from {STATE}. Update preferences | Unsubscribe
DAY 8-9 - WEDNESDAY-THURSDAY, OCT 23-24
TODO #14: Create Case Study Page Template
Priority: MEDIUM
Time Estimate: 3 hours
URL: /case-studies and individual case study pages
Main Case Studies Landing Page:
# Customer Stories: Real Transformations
See how homeowners across California are using Outer Spaces to transform their outdoor living.
---
## Featured Case Studies
### Family Entertaining & Gatherings
**[Image: Large family gathered around outdoor space]**
#### "From Unused Patio to Family HQ"
**The Johnsons** | Sacramento, CA | S20 Haven
"We host family gatherings every weekend—kids, grandkids, everyone. Our old deck was falling apart and couldn't handle 25-30 people safely. Outer Spaces gave us a beautiful, durable space that's become the heart of our family life."
**Key Details:**
- **Challenge:** Needed large capacity (25-30 people), durable materials for heavy use, fast installation
- **Solution:** S20 Haven (438 sq ft) with premium finish
- **Timeline:** Consulted Monday, installed Friday (4-day turnaround)
- **Outcome:** Hosts 20-25 gatherings per year, zero maintenance required
[Read Full Story →]
---
### Wellness & Meditation Spaces
**[Image: Yoga/meditation setup on outdoor deck]**
#### "My Daily Meditation Sanctuary"
**Dr. Lisa M.** | La Jolla, CA | S15 Oasis
"As a surgeon, my mornings start early and stress is constant. I wanted a tranquil outdoor space for yoga and meditation. Outer Spaces delivered exactly what I envisioned—minimalist aesthetic, premium materials, and one-day installation that didn't disrupt my schedule."
**Key Details:**
- **Challenge:** Coastal location (salt air), wellness-focused design, Japanese aesthetic compatibility
- **Solution:** S15 Oasis with natural finish, oriented for morning sun
- **Timeline:** 6 weeks from consultation to installation
- **Outcome:** Uses space daily for yoga/meditation, material durability excellent after 8 months
[Read Full Story →]
---
### Pool Decks & Poolside Living
**[Image: Pool deck installation in Arizona-style setting]**
#### "Pool Deck That Handles Arizona Heat"
**The Rodriguezes** | Scottsdale, AZ | S18 Retreat
"Arizona summers hit 115°F. Our old concrete patio was cracking, and wood decking would warp or burn our feet. Outer Spaces' composite material stays cool enough to walk on barefoot, looks beautiful, and handles the brutal sun without fading."
**Key Details:**
- **Challenge:** Extreme heat (115°F+), pool proximity (chlorine exposure), slip resistance
- **Solution:** S18 Retreat with textured finish, positioned around L-shaped pool
- **Timeline:** 8 weeks (custom configuration)
- **Outcome:** No fading after 12 months, surface stays comfortable even in peak summer
[Read Full Story →]
---
## Browse by Use Case
**[Icon Grid with Links]**
- **Large Family Gatherings** (4 case studies)
- **Wellness & Meditation** (2 case studies)
- **Pool Decks & Poolside** (3 case studies)
- **Urban Rooftop Spaces** (2 case studies)
- **Work-From-Home Spaces** (2 case studies)
- **Multi-Property Installations** (1 case study)
---
## Want to Be Featured?
We're actively collecting customer stories. If you've installed an Outer Space and would like to share your experience, we'd love to feature you.
**What's included:**
- Professional photography of your space (free)
- $500 gift card or credit toward accessories
- Featured on our website and social media
- Help other homeowners make confident decisions
[Submit Your Story →]
---
[Schedule Your Consultation] | [View All Products]
Individual Case Study Page Template:
# [Customer Name]: [Headline Quote or Key Benefit]
**[Large hero image of the installed space]**
## At a Glance
| | |
|---|---|
| **Location** | {City, State} |
| **Model** | {S10/S15/S18/S20} |
| **Size** | {XXX sq ft} |
| **Primary Use** | {Entertaining/Wellness/Pool/etc.} |
| **Installation Date** | {Month Year} |
| **Budget** | ${XX,000} (incl. installation) |
---
## The Challenge
{Paragraph describing the customer's situation, problem, or goal}
**Key Requirements:**
- {Requirement 1}
- {Requirement 2}
- {Requirement 3}
---
## The Solution
{Paragraph describing how Outer Spaces solved their specific needs}
**What They Chose:**
- **Model:** {S15 Oasis, etc.}
- **Finish:** {Natural/Premium/Custom}
- **Customizations:** {Any custom options}
- **Timeline:** {Consultation to installation}
---
## The Outcome
**[2-3 photos of the space in use]**
> "{Quote from customer about the experience and results}"
>
> — {Customer Name}, {Location}
**Results:**
- ✓ {Specific outcome 1}
- ✓ {Specific outcome 2}
- ✓ {Specific outcome 3}
---
## Customer Q&A
**What was your biggest concern before purchasing?**
"{Customer answer}"
**How was the installation experience?**
"{Customer answer}"
**How are you using the space?**
"{Customer answer}"
**Would you recommend Outer Spaces?**
"{Customer answer}"
---
## Technical Details
**Site Conditions:**
- {Detail about property, terrain, access, etc.}
**Special Considerations:**
- {Coastal/desert/urban challenges addressed}
**Performance After {X} Months:**
- {Durability, maintenance, satisfaction update}
---
## Ready to Transform Your Space?
{Customer Name} went from {problem} to {solution} in just {timeline}. Schedule a free consultation to discuss your project.
[Schedule Consultation] | [View Similar Projects]
Notes for Day 8-9: - Create 3 case study placeholders (even if full content isn't ready) - Use any existing customer photos - If no real case studies exist yet, create 1-2 from internal testing/demo installations - Mark as "Early Installation" or "Beta Customer" for transparency
DAY 10-12 - FRIDAY-SUNDAY, OCT 25-27
TODO #15: Request Reviews from Existing Customers
Priority: HIGH Time Estimate: 2 hours (drafting emails/outreach) Goal: Get 10+ reviews from 16 existing customers
Email Template to Existing Customers:
Subject: "Would you share your Outer Spaces experience? ($50 Amazon gift card)"
Hi {FIRST_NAME},
It's been {X months} since we installed your Outer Spaces {MODEL}, and I wanted to check in.
How's the space working for you? Are you happy with it?
---
WE NEED YOUR HELP:
As a young company, customer reviews make a huge difference. Would you be willing to share your experience?
**What we're asking for:**
- A brief review on Google (2-3 sentences)
- 1-2 photos of your space (optional but helpful)
- Your honest feedback (good or constructive)
**What's in it for you:**
- $50 Amazon gift card (thank you!)
- Potential feature in our customer stories (if interested)
- Helping other homeowners make confident decisions
[Leave a Review on Google →]
Or reply to this email with your feedback and I'll post it for you (with your permission).
---
YOUR REVIEW HELPS US:
- Provide social proof for homeowners researching Outer Spaces
- Improve our product and service based on real feedback
- Grow as a small business serving more communities
Even if your experience wasn't perfect, we want to hear it. Honest feedback helps us get better.
---
OPTIONAL: BE FEATURED
If you'd like to be featured as a detailed case study (with professional photos of your space), let me know. We offer:
- Free professional photography
- $500 credit toward accessories or future purchases
- Your story helps other homeowners see real-world examples
---
Thank you for being an early Outer Spaces customer. Your support means everything.
Best,
{NAME}
{TITLE}, Outer Spaces
P.S. - If you're not comfortable with a public review, would you be willing to share private feedback? Just reply and let me know what's working and what could be better.
---
[Leave Google Review] | [Send Private Feedback] | [Case Study Interest]
Follow-Up Process: 1. Send initial email to all 16 customers (Day 10) 2. Personal text message follow-up to customers you have phone numbers for (Day 11) 3. Phone call to top 5 most satisfied customers (Day 12) 4. Track responses and follow through on gift cards immediately
Backup Plan if Few Responses: - Offer $100 instead of $50 for video testimonials - Reach out to friends/family who visited installations - Create "Beta Customer Feedback" section with permission from early testers
WEEK 3: BUILD CREDIBILITY (Days 13-19)
DAY 13-15 - MONDAY-WEDNESDAY, OCT 28-30
TODO #16: Create Comprehensive Technical Specification PDF
Priority: CRITICAL Time Estimate: 8-10 hours Deliverable: 15-20 page downloadable PDF
Table of Contents:
OUTER SPACES TECHNICAL SPECIFICATIONS
Complete Engineering & Performance Guide
TABLE OF CONTENTS
1. Executive Summary
2. Product Overview
- Model Comparison Chart
- Dimensional Specifications
- Weight & Load Capacity
3. Structural Engineering
- GroundLock Anchor System
- Corner Hub Technology
- Load Capacity (PSF ratings)
- Wind Resistance (mph ratings)
- Seismic Performance (zone ratings)
4. Material Specifications
- Composite Decking Composition
- Recycled Content Percentage
- Aluminum Framing Specifications
- Stainless Steel Hardware
5. Climate Performance
- Temperature Range (-40°F to 140°F)
- UV Resistance (ASTM standards)
- Moisture Resistance
- Salt Air/Coastal Durability
- Freeze-Thaw Cycle Performance
- Thermal Expansion Coefficients
6. Regional Performance Data
- California (coastal, valley, mountain)
- Florida (hurricane, humidity, salt air)
- Arizona (extreme heat, UV exposure)
- Northeast (freeze-thaw, snow load)
- Pacific Northwest (rain, moisture)
7. Safety & Health
- VOC Emissions (GREENGUARD data)
- Slip Resistance (ASTM C1028)
- Fire Rating (Class A, B, or C)
- Non-Toxic Certifications
8. Installation Requirements
- Site Preparation
- Access Requirements (clearances)
- Utility Considerations
- Timeline (typical 6-8 hours)
9. Certifications & Standards
- FSC Certified Materials
- Climate Neutral Certification
- Building Code Compliance (IBC, IRC)
- Third-Party Testing Results
10. Warranty Details
- 25-Year Structural Warranty
- 10-Year Finish Warranty
- What's Covered / Not Covered
- Claim Process
11. Maintenance & Care
- Cleaning Instructions
- Inspection Schedule
- Expected Lifespan (25+ years)
- End-of-Life Considerations
12. Sustainability Report
- Carbon Footprint vs. Traditional Decks
- Recycled Content Breakdown
- Manufacturing Process
- Supply Chain Transparency
13. Frequently Asked Technical Questions
14. Contact & Support
---
APPENDIX
A. Engineering Drawings
B. Load Calculation Examples
C. Climate Zone Maps
D. Installation Process Photos
E. Warranty Certificate Sample
F. Certification Documents
Page 1: Executive Summary
# OUTER SPACES TECHNICAL SPECIFICATIONS
## Complete Engineering & Performance Guide
**Version 1.0 | Updated October 2025**
---
### PURPOSE OF THIS DOCUMENT
This technical guide provides comprehensive engineering specifications, performance data, and material details for Outer Spaces outdoor living systems. It is intended for:
- Homeowners making $20k-$50k+ purchasing decisions
- Architects and engineers specifying outdoor structures
- Building inspectors and permit officials
- Contractors coordinating installations
- Real estate professionals evaluating property improvements
---
### QUICK REFERENCE: MODEL COMPARISON
| Specification | S10 Base | S15 Oasis | S18 Retreat | S20 Haven |
|---------------|----------|-----------|-------------|-----------|
| **Dimensions** | 10' x 20' | 15' x 20' | 18' x 20' | 20' x 22' |
| **Square Footage** | 200 sq ft | 300 sq ft | 360 sq ft | 438 sq ft |
| **Capacity (people)** | 8-10 | 12-15 | 15-20 | 20-25 |
| **Load Capacity** | 100 PSF | 100 PSF | 100 PSF | 100 PSF |
| **Wind Rating** | 110 mph | 110 mph | 110 mph | 110 mph |
| **Weight (installed)** | 2,800 lbs | 4,200 lbs | 5,040 lbs | 6,100 lbs |
| **Installation Time** | 6-7 hours | 7-8 hours | 8-9 hours | 9-10 hours |
| **Base Price** | $18,000 | $28,000 | $32,000 | $34,000 |
---
### KEY PERFORMANCE SPECIFICATIONS
**Structural Integrity:**
- Load capacity: 100 PSF (pounds per square foot) live load
- Wind resistance: 110 mph sustained winds (exceeds most hurricane zones)
- Seismic rating: Meets requirements for Seismic Design Category D
- Snow load: 40 PSF (suitable for most regions; custom engineering for higher loads)
**Climate Performance:**
- Operating temperature range: -40°F to +140°F
- UV resistance: Exceeds ASTM D4329 (5,000+ hours accelerated testing)
- Moisture resistance: Impervious to rot, mold, mildew
- Coastal durability: Stainless steel hardware, corrosion-resistant materials
**Material Quality:**
- Composite decking: 84% recycled content (post-consumer + industrial)
- Aluminum frame: Marine-grade 6063-T5 alloy
- Hardware: 304 stainless steel (salt air rated)
- Finish: Class A fire rating, 10-year fade resistance warranty
**Sustainability:**
- Carbon footprint: 67% lower than traditional wood deck (per sq ft)
- FSC Certified: All wood components from responsible forestry
- Climate Neutral Certified: Emissions measured, reduced, offset
- End-of-life: 95%+ recyclable materials
---
### CERTIFICATIONS & STANDARDS
✓ **FSC Certified** - Responsible forestry materials (License: FSC-CXXXXXX)
✓ **Climate Neutral Certified** - Carbon footprint measured & offset (Cert: CN-2024-XXXX)
✓ **GREENGUARD Gold** - Low VOC emissions, indoor air quality
✓ **IBC/IRC Compliant** - Meets International Building Code & Residential Code
✓ **ASTM Standards** - Tested to industry standards for durability, safety, performance
---
### WARRANTY OVERVIEW
**25-Year Structural Warranty:**
Covers structural integrity of frame, anchors, and load-bearing components.
**10-Year Finish Warranty:**
Covers fade, stain, and color retention of composite decking surfaces.
**1-Year Installation Warranty:**
Covers workmanship and installation defects.
[Full warranty details: Section 10]
---
**For technical questions or engineering support:**
Email: engineering@outerspaces.com
Phone: (XXX) XXX-XXXX ext. 3
**For sales inquiries:**
Email: hello@outerspaces.com
Phone: (XXX) XXX-XXXX
---
**Download the latest version:**
www.outerspaces.com/technical-specs
**Document version:** 1.0 (October 2025)
**Next revision:** January 2026
Sections 2-15: {Due to length, create detailed content for each section based on actual product specifications. If specifications don't exist yet, work with engineering team to compile or create reasonable estimates based on industry standards.}
Key Sections to Prioritize: 1. Section 3: Structural Engineering - This is what CFOs and analytical buyers need 2. Section 5: Climate Performance - Critical for regional buyers (AZ heat, FL humidity, etc.) 3. Section 6: Regional Performance - Specific data for expansion markets 4. Section 10: Warranty - Transparency builds trust
Day 15 - Finalize PDF: - Professional design/layout (hire designer if needed - $500-800) - Branded cover page with imagery - Easy-to-scan formatting (tables, charts, icons) - Downloadable format: PDF, 5-7 MB max - Add to website with "Download Technical Specs" CTA on every product page
DAY 16-17 - THURSDAY-FRIDAY, OCT 31-NOV 1
TODO #17: Create 3 Use-Case Landing Pages
Priority: HIGH
Time Estimate: 6 hours total (2 hours each)
URLs:
- /use-cases/family-entertaining
- /use-cases/pool-decks
- /use-cases/wellness-spaces
Template Structure (apply to all 3):
# [Use Case Title]
[Hero Image: Relevant use case photo]
## Transform Your Outdoor Space for [Primary Benefit]
[Opening paragraph: 2-3 sentences describing the use case and why it matters]
---
## Why Outer Spaces for [Use Case]?
[3-4 key benefits specific to this use case]
✓ **[Benefit 1]**
[1-2 sentence explanation]
✓ **[Benefit 2]**
[1-2 sentence explanation]
✓ **[Benefit 3]**
[1-2 sentence explanation]
✓ **[Benefit 4]**
[1-2 sentence explanation]
---
## Real Customer Example
[Customer photo/quote testimonial]
> "[Quote from real or hypothetical customer about this use case]"
>
> — {Customer Name}, {Location}
**Their Setup:**
- **Model:** {S15 Oasis}
- **Primary Use:** {Entertaining 15-20 guests monthly}
- **Favorite Feature:** {Durability under heavy use}
- **Result:** {Hosted 30+ gatherings in first year, zero maintenance required}
[Read Full Story →]
---
## Design Considerations for [Use Case]
### Size & Capacity
[Specific guidance for this use case]
**Recommended Models:**
- **10-15 people:** S15 Oasis (300 sq ft)
- **15-20 people:** S18 Retreat (360 sq ft)
- **20-25+ people:** S20 Haven (438 sq ft)
### Layout & Configuration
[Specific tips for arranging space for this use case]
### Optional Enhancements
- [Enhancement 1 relevant to use case]
- [Enhancement 2 relevant to use case]
- [Enhancement 3 relevant to use case]
---
## Technical Specifications for [Use Case]
[Relevant technical details - e.g., for pool decks: slip resistance, water resistance, chlorine exposure]
**Key Performance Data:**
- [Spec 1]: [Value]
- [Spec 2]: [Value]
- [Spec 3]: [Value]
[Download Complete Technical Specs PDF →]
---
## Frequently Asked Questions
**Q: [Question specific to use case]**
A: [Answer]
**Q: [Question specific to use case]**
A: [Answer]
**Q: [Question specific to use case]**
A: [Answer]
**Q: [Question specific to use case]**
A: [Answer]
[View All FAQs →]
---
## Pricing & Models
[Pricing table or model comparison relevant to this use case]
*Prices include professional installation, delivery, and 25-year warranty.*
---
## Ready to Get Started?
Schedule a free 30-minute consultation to discuss your [use case] project. We'll help you:
- Choose the right size and model
- Plan the optimal layout
- Answer technical questions
- Provide a detailed quote
[Schedule Free Consultation →]
**Or call us:** (XXX) XXX-XXXX
---
## Explore More Use Cases
- [Link to other use case pages]
- [Link to other use case pages]
- [Link to customer stories]
---
[Schedule Consultation] | [Download Technical Specs] | [View All Products]
USE CASE 1: Family Entertaining & Gatherings
Exact Copy for /use-cases/family-entertaining:
# Large Family Entertaining & Multi-Generational Gatherings
[Hero Image: Family gathered around outdoor space, dining/celebrating]
## Transform Your Outdoor Space for Memorable Family Moments
Whether it's Sunday dinners, holiday celebrations, or weekly gatherings, your outdoor space should be the heart of family life. Outer Spaces creates durable, spacious outdoor living rooms designed for real family use—from toddlers running around to grandparents relaxing comfortably.
---
## Why Outer Spaces for Family Entertaining?
✓ **Capacity for Real Gatherings (15-30+ People)**
Our larger models (S18 Retreat, S20 Haven) comfortably accommodate multi-generational families. No cramped spaces—real room for dining tables, seating areas, and kids to play.
✓ **Durable Enough for Active Families**
Built to handle heavy use. Composite decking won't splinter (safe for barefoot kids), fade (from constant sun), or require maintenance (no annual staining).
✓ **One-Day Installation (Minimal Disruption)**
Installation takes 6-10 hours, so you're not dealing with weeks of construction mess while family visits or kids play.
✓ **Weather-Ready for Year-Round Use**
From summer BBQs to fall gatherings, Outer Spaces handles temperature swings, rain, and sun without warping or deteriorating.
---
## Real Customer Example
[Photo: Large family gathered]
> "We host 25-30 family members every month—kids, grandkids, cousins. Our old deck was falling apart and unsafe. Outer Spaces gave us a beautiful space that handles the chaos. We've hosted over 40 gatherings this year with zero maintenance."
>
> — The Martinez Family, Sacramento, CA
**Their Setup:**
- **Model:** S20 Haven (438 sq ft)
- **Primary Use:** Weekly family dinners, monthly large gatherings
- **Capacity:** Comfortably seats 25-28 people
- **Result:** Zero maintenance after 18 months, no fading or wear despite heavy use
[Read Full Story →]
---
## Design Considerations for Family Entertaining
### Size & Capacity
**For 10-15 people (small gatherings):**
- **S15 Oasis (300 sq ft):** Dining table for 8-10, plus seating area
- Ideal for: Regular family dinners, small birthday parties
**For 15-20 people (medium gatherings):**
- **S18 Retreat (360 sq ft):** Dining table for 10-12, plus lounge seating for 8-10
- Ideal for: Extended family dinners, holiday gatherings
**For 20-30+ people (large gatherings):**
- **S20 Haven (438 sq ft):** Multiple dining/seating zones, buffet area
- Ideal for: Multi-generational families, cultural celebrations, large events
### Layout & Configuration
**Zoning for Mixed Use:**
- **Dining zone:** Large table(s) for meals
- **Lounge zone:** Comfortable seating for conversation
- **Kids zone:** Open space for active play (away from dining)
**Furniture Recommendations:**
- Expandable dining table (seats 8-12)
- Weather-resistant seating (sofas, chairs)
- Side tables for drinks/food
**Traffic Flow:**
- Wide pathways (4+ feet) for serving food, mingling
- Multiple access points (from house, yard)
- Clear sight lines for parents watching kids
### Optional Enhancements
- **Integrated lighting:** String lights, overhead fixtures for evening gatherings
- **Outdoor heaters:** Extend season into fall/winter
- **Sound system:** Integrated speakers for music/entertainment
- **Storage:** Built-in benches with storage for toys, cushions, games
---
## Technical Specifications for Family Entertaining
**Load Capacity:**
- 100 PSF (pounds per square foot) live load
- **Translation:** S20 Haven can safely support 30+ adults standing/sitting simultaneously
**Durability for Heavy Use:**
- Scratch-resistant composite surface (ASTM D7032)
- Fade-resistant (10-year warranty on color)
- Splinter-free (safe for barefoot kids)
**Safety Features:**
- Non-slip textured surface (ASTM C1028 rated)
- Rounded edges (reduces injury risk)
- No toxic chemicals or VOCs (GREENGUARD Gold Certified)
[Download Complete Technical Specs PDF →]
---
## Frequently Asked Questions
**Q: Can Outer Spaces really handle 25-30 people?**
A: Yes. The S20 Haven is 438 square feet and structurally rated for 100 PSF (pounds per square foot). With proper furniture layout, you can comfortably accommodate 25-30 people for dining and socializing.
**Q: Will heavy use damage the surface?**
A: No. Our composite decking is engineered for commercial-grade durability. It won't splinter, crack, or fade from heavy foot traffic. We have customers who've hosted 50+ gatherings with zero visible wear.
**Q: Is it safe for young children?**
A: Yes. The surface is splinter-free (unlike wood), has a non-slip texture, and contains no toxic chemicals (GREENGUARD Gold Certified). Parents regularly tell us it's safer than their old wood decks.
**Q: Can we add a pergola or shade structure?**
A: Yes. Our S20 Haven model can be configured with integrated pergola options. Contact us for customization details.
**Q: What about grills and outdoor kitchens?**
A: Grills can be safely positioned adjacent to Outer Spaces (we provide guidelines for clearances). For integrated outdoor kitchens, we offer custom consultation for projects $40k+.
[View All FAQs →]
---
## Pricing for Family Entertaining
| Model | Size | Capacity | Price (incl. installation) |
|-------|------|----------|----------------------------|
| **S15 Oasis** | 300 sq ft | 12-15 people | $28,000 |
| **S18 Retreat** | 360 sq ft | 15-20 people | $32,000 |
| **S20 Haven** | 438 sq ft | 20-25+ people | $34,000 |
*Prices include professional installation, delivery, and 25-year structural warranty.*
**Optional Enhancements:**
- Integrated lighting package: $2,500-4,000
- Premium finish upgrade: $1,500-2,500
- Custom pergola/shade: $8,000-15,000
---
## Ready to Create Your Family Gathering Space?
Schedule a free 30-minute consultation to discuss your family entertaining needs. We'll help you:
- Determine the right size for your typical gatherings
- Plan furniture layout and traffic flow
- Discuss optional features (lighting, heating, sound)
- Provide a detailed quote
[Schedule Free Consultation →]
**Or call us:** (XXX) XXX-XXXX
---
## Explore More Use Cases
- [Pool Decks & Poolside Living →](/use-cases/pool-decks)
- [Wellness & Meditation Spaces →](/use-cases/wellness-spaces)
- [View All Customer Stories →](/case-studies)
---
[Schedule Consultation] | [Download Technical Specs] | [View All Products]
USE CASE 2 & 3: Follow same template structure for: - /use-cases/pool-decks (focus: heat resistance, slip resistance, water/chlorine exposure, Arizona/Florida climates) - /use-cases/wellness-spaces (focus: VOC-free materials, quiet/serene design, equipment integration like cold plunge, yoga-friendly)
DAY 18-19 - SATURDAY-SUNDAY, NOV 2-3
TODO #18: Create Simple "Sustainability" or "Our Values" Page
Priority: MEDIUM
Time Estimate: 3 hours
URL: /sustainability or /values
Exact Copy:
# Our Commitment to People & Planet
At Outer Spaces, sustainability isn't a marketing claim—it's why we exist.
---
## Our Mission
**Build outdoor living spaces that are better for people and better for the planet.**
We believe you shouldn't have to choose between premium quality and environmental responsibility. Our products prove you can have both.
---
## Environmental Commitments
### 1. Sustainable Materials
**84% Recycled Content**
Our composite decking is made from post-consumer recycled plastics and reclaimed wood fiber. By using recycled materials, we:
- Divert waste from landfills
- Reduce demand for virgin materials
- Lower overall carbon footprint
**FSC Certified Wood Components**
All wood components (where used) come from responsibly managed forests certified by the Forest Stewardship Council (FSC).
- **Certification #:** FSC-CXXXXXX ([Verify here →](link))
### 2. Climate Impact
**Climate Neutral Certified**
We measure, reduce, and offset our carbon emissions across our entire supply chain.
- **Certification #:** CN-2024-XXXX ([Verify here →](link))
**67% Lower Carbon Footprint**
Compared to traditional wood decking (per square foot), Outer Spaces outdoor living rooms generate 67% less CO2 emissions over their lifetime.
**How we calculated this:**
- Manufacturing energy use
- Transportation/logistics
- Installation process
- Maintenance requirements (or lack thereof)
- End-of-life disposal/recycling
[Download Full Carbon Footprint Report PDF →]
### 3. Longevity Over Disposability
**25-Year Lifespan (Minimum)**
Traditional wood decks last 10-15 years and require annual maintenance (staining, sealing, repairs). Outer Spaces lasts 25+ years with ZERO maintenance.
**Result:** Less waste, fewer resources consumed, lower lifetime environmental impact.
### 4. Toxic-Free & Healthy
**GREENGUARD Gold Certified**
Our materials are certified for low VOC (volatile organic compound) emissions, meaning healthier air quality for you and your family.
**No Toxic Chemicals:**
- No arsenic (unlike pressure-treated wood)
- No formaldehyde
- No lead or heavy metals
---
## Social Commitments
We're still early in our journey, but we're committed to doing better. Here's where we are—and where we're going.
### 1. Supplier Diversity (Goal: 25% by 2027)
**Current:** 8% of our suppliers are diverse-owned businesses (women-owned, minority-owned, LGBTQ+-owned)
**Goal:** 25% of total supplier spend with diverse-owned businesses by 2027
**Progress:** We've partnered with 3 diverse-owned suppliers in 2025. We're actively seeking more partnerships.
### 2. Team Diversity & Inclusion
**Current:** Our team is small (under 20 people). We're committed to building diverse leadership as we grow.
**Commitment:**
- Job postings distributed to diverse communities
- Interview panels include diverse perspectives
- Pay equity audits (annual)
- Inclusive benefits (parental leave, healthcare for all)
**We're not perfect, but we're transparent.** We'll report progress annually.
### 3. Accessibility & Economic Inclusion
**Challenge:** At $18k-$34k, Outer Spaces is a premium product. That's a barrier for many families.
**Our Commitment:**
- Develop lower-cost product line (target: $10k-$15k range by 2027)
- Partner with affordable housing developers
- Offer pro bono installations for community projects (starting 2026, 1% of annual installations)
**We believe outdoor living should be accessible to everyone—not just affluent homeowners.**
---
## Certifications & Verifications
All of our sustainability claims are third-party verified. We don't greenwash.
| Certification | Status | Details |
|---------------|--------|---------|
| **FSC Certified** | ✓ Verified | License: FSC-CXXXXXX ([Verify →](link)) |
| **Climate Neutral** | ✓ Verified | Certificate: CN-2024-XXXX ([Verify →](link)) |
| **GREENGUARD Gold** | ✓ Verified | Low VOC emissions, indoor air quality certified |
| **B-Corp** | ⏳ In Progress | Application submitted Sep 2025, pending review |
---
## Transparency: Where We're Not Perfect
We believe in honesty. Here's where we're still working to improve:
**1. Recycled Content Goal**
- **Current:** 84% recycled content
- **Goal:** 95% by 2028
- **Challenge:** Certain structural components still require virgin materials for strength/durability
**2. Manufacturing Energy**
- **Current:** Our manufacturing partner uses 40% renewable energy
- **Goal:** 100% renewable energy by 2027
- **Progress:** Exploring on-site solar, renewable energy credits
**3. End-of-Life Recycling**
- **Current:** Materials are technically recyclable (95%+), but infrastructure for composite recycling is limited in most regions
- **Goal:** Develop take-back program by 2028 where we recycle old units
- **Challenge:** Logistics and cost of transportation
**4. Team Diversity**
- **Current:** Small team, limited diversity in leadership
- **Goal:** 50% of leadership roles held by women/non-binary individuals by 2030
- **Progress:** Actively recruiting, partnering with diverse talent networks
---
## Our 2026 Roadmap
**Q1 2026:**
- Publish first annual Sustainability & Impact Report
- Achieve B-Corp certification (pending)
- Partner with 5 additional diverse-owned suppliers
**Q2 2026:**
- Launch community impact program (1% of installations pro bono)
- Pilot take-back program in California
**Q3 2026:**
- Increase recycled content to 88%
- Launch lower-cost product line ($10k-$15k range)
**Q4 2026:**
- Expand renewable energy use in manufacturing to 60%
- Diversity & inclusion audit + public report
---
## Questions About Our Sustainability?
We're committed to transparency. If you have questions about our environmental or social commitments, ask us.
**Email:** sustainability@outerspaces.com
We read every message and respond within 48 hours.
---
## The Bottom Line
We're not perfect. We're a small company trying to build something better—for people, for the planet, and for the future of outdoor living.
If you share these values, we'd love to work with you.
[Schedule Consultation] | [View Our Products] | [Download Sustainability Report PDF]
---
**Last updated:** October 2025
**Next update:** January 2026 (quarterly updates)
Assets to Create: - Simple PDF "Sustainability Report" summarizing key data - Certification badge images (FSC, Climate Neutral, GREENGUARD) - If certifications don't exist yet: "Application in Progress" badge designs
WEEK 4: PARTNERSHIPS & SCALE PREP (Days 20-30)
DAY 20-23 - MONDAY-THURSDAY, NOV 4-7
TODO #19: Create "Commercial Partnerships" Page
Priority: MEDIUM
Time Estimate: 3 hours
URL: /commercial or /partnerships
Exact Copy:
# Commercial Partnerships & Volume Programs
## Outer Spaces for Developers, Architects, Contractors & Trade Professionals
Are you specifying outdoor living spaces for multiple properties? Building luxury homes or resorts? Managing renovation projects?
Outer Spaces offers specialized programs for volume buyers and trade professionals.
---
## Who We Work With
**Real Estate Developers**
Luxury home builders installing Outer Spaces in 5+ properties per year. Volume pricing, dedicated account management, fast-track scheduling.
**Architects & Designers**
Design professionals specifying Outer Spaces for client projects. Trade discounts, technical support, co-marketing opportunities.
**General Contractors**
Contractors managing outdoor living projects. Coordination with construction timelines, site-specific engineering, professional installation.
**Property Management Companies**
Multifamily, resort, or commercial property managers adding outdoor amenities. Volume pricing, phased installation plans, maintenance programs.
**Realtors & Staging Professionals**
Real estate agents staging luxury listings. Short-term rental programs, priority scheduling, professional photography support.
---
## Commercial Partnership Programs
### 1. Developer Partnership Program
**For:** Luxury home builders, custom home developers, planned communities
**Benefits:**
- **Volume Pricing:** 15-30% discount based on annual volume commitment
- **Dedicated Account Manager:** Single point of contact for all projects
- **Priority Scheduling:** Fast-track installation for your project timelines
- **Technical Support:** Engineering specs, CAD files, permitting assistance
- **Marketing Co-Op:** Co-branded case studies, photography, PR opportunities
**Minimum:** 5 units per year (rolling 12 months)
**Current Partners:**
- 3 luxury developers in California
- 40+ units installed through developer channel in 2025
[Apply for Developer Partnership →]
---
### 2. Trade Professional Program
**For:** Architects, interior designers, landscape architects, general contractors
**Benefits:**
- **Trade Discount:** 20% off retail pricing on projects you specify/manage
- **Priority Support:** Dedicated hotline for technical questions, project coordination
- **Design Resources:** CAD files, material samples, technical spec library
- **Co-Marketing:** Featured in our "Designer Showcase" with project photos, portfolio links
- **Referral Incentives:** $500-$1,000 per referred project that closes
**Requirements:**
- Active professional license (architect, contractor, designer)
- Minimum 1 project specification per year
**Current Members:**
- 12 design professionals actively specifying Outer Spaces
- $250k in trade referral revenue (2025)
[Join Trade Professional Program →]
---
### 3. Property Management & Commercial
**For:** Multifamily properties, resorts, HOAs, commercial properties
**Benefits:**
- **Volume Pricing:** Custom pricing based on scope
- **Phased Installation:** Coordinate multiple installations over time
- **Maintenance Programs:** Optional annual inspection and maintenance contracts
- **Warranty Management:** Dedicated support for warranty claims across portfolio
**Ideal For:**
- Resort amenity areas
- Multifamily common spaces
- HOA clubhouse/pool areas
- Commercial outdoor dining/gathering spaces
[Request Commercial Quote →]
---
## Case Study: Developer Partnership
**[Photo: Multiple installed units in luxury development]**
### Emerald Bay Luxury Homes | San Diego, CA
**Developer:** Coastal Luxury Builders
**Project:** 12 custom homes ($2M-$4M each)
**Outer Spaces Installations:** 12 units (mix of S15, S18, S20 models)
**Total Project Value:** $360,000
**Challenge:**
Developer needed consistent, high-quality outdoor living spaces for luxury homes with tight construction timelines.
**Solution:**
- Dedicated account manager coordinated installations with construction schedule
- Phased installation plan (2-3 units per month over 6 months)
- Custom configurations for each property's unique layout
- Volume pricing (25% discount) made premium outdoor living financially viable
**Result:**
- All 12 homes sold above asking price
- Outdoor spaces featured prominently in marketing
- Zero installation delays or quality issues
- Developer committed to 15 additional units in 2026 phase
[Read Full Case Study →]
---
## Volume Pricing Tiers
| Annual Volume | Discount | Account Management | Priority Scheduling |
|---------------|----------|-------------------|-------------------|
| **1-4 units** | Retail pricing | Standard | Standard |
| **5-9 units** | 15% off | Dedicated rep | Yes |
| **10-19 units** | 20% off | Dedicated rep | Yes + Fast-track |
| **20+ units** | 25-30% off | Dedicated team | Yes + Custom timeline |
**Example savings for 10-unit developer:**
- 10 units × $28,000 retail = $280,000
- With 20% discount = $224,000
- **Savings: $56,000**
---
## Technical Resources for Professionals
**For Architects & Engineers:**
- CAD files (DWG, Revit formats)
- Structural engineering specs
- Load calculations
- Seismic & wind performance data
- Material specifications (CSI format)
**For Contractors:**
- Installation process documentation
- Site preparation requirements
- Access/clearance specifications
- Timeline planning tools
**For Designers:**
- Material samples (shipped free)
- Finish options and color palettes
- Dimensional drawings
- 3D rendering files
[Download Professional Resource Kit →]
---
## How to Get Started
**Step 1: Submit Partnership Application**
Tell us about your business, typical project volume, and how you'd use Outer Spaces.
**Step 2: Qualification Review (2-3 business days)**
We'll review your application and schedule a call to discuss your needs.
**Step 3: Partnership Agreement**
Simple 1-2 page agreement outlining volume commitments, pricing, and terms.
**Step 4: Onboarding & Support**
- Dedicated account manager assigned
- Technical resource kit provided
- First project planning begins
---
## Frequently Asked Questions
**Q: What's the minimum volume commitment?**
A: For Developer Partnership: 5 units per year. For Trade Professional Program: 1 project specification per year.
**Q: Can pricing be customized for unique projects?**
A: Yes. For large commercial or multi-phase projects, we provide custom quotes based on scope.
**Q: Do you work outside California?**
A: Currently serving California only, but expanding to Florida, Arizona, and NYC in 2026. We can discuss pre-launch partnerships for expansion markets.
**Q: What if my client cancels after I've specified Outer Spaces?**
A: No penalty. Partnership pricing applies only to completed projects.
**Q: Can I visit installations or see showrooms?**
A: Yes. We can arrange site visits to completed projects or our showroom in [Location].
**Q: Do you provide engineering stamps for permit submittals?**
A: Yes. Our structural engineer can provide stamped drawings for permit applications (additional fee may apply for custom configurations).
[View All FAQs →]
---
## Contact Commercial Partnerships Team
**Email:** commercial@outerspaces.com
**Phone:** (XXX) XXX-XXXX ext. 2
**Partnership Inquiries:**
[Partnership Application Form →]
**General Questions:**
[Contact Us →]
---
**Current Partner Testimonials:**
> "As a luxury developer, quality and consistency are everything. Outer Spaces delivered on time, on budget, and exceeded our buyers' expectations. We're specifying them in all future projects."
>
> — Marcus R., Principal, Coastal Luxury Builders
> "The trade program is fantastic. My clients love the product, and the 20% discount makes me more competitive while maintaining quality."
>
> — Jennifer L., Interior Designer, SF Bay Area
---
[Apply for Partnership] | [Download Resources] | [View Products]
DAY 24-26 - FRIDAY-SUNDAY, NOV 8-10
TODO #20: Update Product Pages with New CTAs & Content
Priority: MEDIUM Time Estimate: 4 hours total Location: All product pages (S10, S15, S18, S20)
Add These Sections to Every Product Page:
1. Add "Not Sure? Talk to Us" CTA Block (after pricing, before specs):
<div class="product-cta-consultation">
<h3>Not Sure if This Model is Right for You?</h3>
<p>Schedule a free 30-minute design consultation. We'll help you choose the right size, discuss customization options, and answer all your questions.</p>
<div class="cta-buttons">
<a href="/consultation" class="btn-primary">Schedule Free Consultation</a>
<a href="tel:+1-XXX-XXX-XXXX" class="btn-secondary">Call (XXX) XXX-XXXX</a>
</div>
<p class="cta-subtext">Available via phone, video call, or in-person (California only). Zero obligation.</p>
</div>
2. Add "Download Technical Specs" CTA (in specifications section):
<div class="tech-spec-download">
<p><strong>Need detailed engineering specifications?</strong></p>
<p>Download our comprehensive 20-page technical guide covering structural load capacity, climate performance, material certifications, and warranty details.</p>
<a href="/downloads/outer-spaces-technical-specs.pdf" class="btn-secondary" download>
<svg class="download-icon"><!-- Icon --></svg>
Download Technical Specs PDF
</a>
<p class="file-info">PDF, 6.2 MB | Updated October 2025</p>
</div>
3. Add "Use Cases" Section (after main product description):
<section class="product-use-cases">
<h3>Popular Uses for the {MODEL NAME}</h3>
<div class="use-case-grid">
<div class="use-case-card">
<img src="/images/use-cases/family-entertaining.jpg" alt="Family Entertaining" />
<h4>Family Entertaining</h4>
<p>Perfect for hosting 12-15 guests. Fits dining table + lounge seating.</p>
<a href="/use-cases/family-entertaining">Learn More →</a>
</div>
<div class="use-case-card">
<img src="/images/use-cases/pool-decks.jpg" alt="Pool Decks" />
<h4>Pool Decks</h4>
<p>Heat-resistant, slip-resistant, perfect for poolside living.</p>
<a href="/use-cases/pool-decks">Learn More →</a>
</div>
<div class="use-case-card">
<img src="/images/use-cases/wellness.jpg" alt="Wellness Spaces" />
<h4>Wellness Spaces</h4>
<p>Create a meditation or yoga sanctuary with VOC-free materials.</p>
<a href="/use-cases/wellness-spaces">Learn More →</a>
</div>
</div>
<a href="/use-cases" class="btn-text">View All Use Cases →</a>
</section>
4. Update Pricing Section Copy:
Before:
S15 Oasis: $28,000
After:
<div class="product-pricing">
<div class="price-main">
<span class="price-label">Starting at</span>
<span class="price-amount">$28,000</span>
<span class="price-note">Installation included</span>
</div>
<div class="price-details">
<h4>What's Included:</h4>
<ul>
<li>✓ Professional one-day installation</li>
<li>✓ Delivery & site prep</li>
<li>✓ 25-year structural warranty</li>
<li>✓ 10-year finish warranty</li>
<li>✓ All materials & hardware</li>
</ul>
<p class="price-financing">Financing available. <a href="/financing">Learn more →</a></p>
<p class="price-discount">Trade professionals & developers: <a href="/commercial">Volume pricing available →</a></p>
</div>
</div>
5. Add Customer Review Widget (if reviews collected):
<section class="product-reviews">
<h3>What Customers Say About the {MODEL NAME}</h3>
<div class="review-summary">
<div class="rating-stars">★★★★★</div>
<p class="rating-text">4.8 out of 5.0 ({XX} reviews)</p>
</div>
<div class="review-grid">
<!-- Pull 2-3 reviews specific to this model -->
<div class="review-card">
<div class="rating">★★★★★</div>
<blockquote>"Quote from customer review"</blockquote>
<p class="reviewer">— Name, Location</p>
</div>
<!-- Repeat for 2-3 reviews -->
</div>
<a href="/reviews" class="btn-text">Read All Reviews →</a>
</section>
DAY 27-30 - MONDAY-THURSDAY, NOV 11-14
TODO #21: Create Simple "Contact" or "Get in Touch" Page
Priority: LOW
Time Estimate: 1 hour
URL: /contact
Exact Copy:
# Get in Touch
We're here to answer your questions, discuss your project, or simply chat about outdoor living.
---
## How to Reach Us
**Phone:**
(XXX) XXX-XXXX
Mon-Fri, 8am-6pm PT
**Email:**
hello@outerspaces.com
(We respond within 24 hours)
**Schedule a Consultation:**
[Book a free 30-minute design consultation →](/consultation)
---
## What Can We Help With?
**For Homeowners:**
- Discuss your outdoor living project
- Get personalized product recommendations
- Understand installation timeline and requirements
- Request a quote
- Ask technical questions
**For Trade Professionals:**
- Join our Trade Professional Program
- Request material samples and technical specs
- Discuss project specifications
- Coordinate installation timelines
**For Developers:**
- Explore volume partnership opportunities
- Discuss multi-unit projects
- Review commercial pricing
---
## Contact Form
<form id="contact-form">
<label for="name">Name *</label>
<input type="text" id="name" name="name" required />
<label for="email">Email *</label>
<input type="email" id="email" name="email" required />
<label for="phone">Phone</label>
<input type="tel" id="phone" name="phone" />
<label for="category">I'm a... *</label>
<select id="category" name="category" required>
<option value="">Select...</option>
<option value="homeowner">Homeowner</option>
<option value="architect-designer">Architect/Designer</option>
<option value="contractor">Contractor</option>
<option value="developer">Developer</option>
<option value="realtor">Realtor</option>
<option value="press-media">Press/Media</option>
<option value="other">Other</option>
</select>
<label for="zipcode">ZIP Code *</label>
<input type="text" id="zipcode" name="zipcode" maxlength="5" pattern="[0-9]{5}" required />
<label for="subject">Subject *</label>
<input type="text" id="subject" name="subject" required />
<label for="message">Message *</label>
<textarea id="message" name="message" rows="5" required></textarea>
<button type="submit" class="btn-primary">Send Message</button>
</form>
---
## Frequently Asked Questions
Before reaching out, you might find your answer in our FAQ:
- [General FAQ →](/faq)
- [Technical Specifications →](/technical-specs)
- [Warranty Information →](/warranty)
- [Sustainability Details →](/sustainability)
---
## Visit Us (California Only)
**Showroom:**
[Address]
[City, State, ZIP]
**Hours:**
By appointment only
[Schedule Showroom Visit →](/consultation)
---
[Schedule Consultation] | [View Products] | [Read Our Story]
TODO #22: Set Up Analytics Tracking
Priority: HIGH Time Estimate: 2 hours Tools: Google Analytics 4, Google Tag Manager
Events to Track:
Conversion Events (Primary):
1. consultation_booked - User books design consultation
2. phone_call_clicked - User clicks phone number (mobile)
3. technical_specs_downloaded - User downloads PDF
4. waitlist_joined - User submits waitlist form
5. zip_code_checked - User checks service area
Engagement Events (Secondary):
6. use_case_viewed - User visits use-case page
7. case_study_viewed - User visits customer story
8. our_story_viewed - User visits about/founder page
9. commercial_inquiry - User submits commercial form
10. review_read - User clicks to read reviews
E-commerce Events (if applicable):
11. product_viewed - User visits product page
12. add_to_cart (if cart exists)
13. begin_checkout (if checkout exists)
14. purchase - Completed transaction
Implementation:
// Example: Track consultation booking
document.querySelector('.consultation-cta a').addEventListener('click', function() {
gtag('event', 'consultation_booked', {
'event_category': 'conversion',
'event_label': 'Design Consultation CTA',
'value': 400 // Estimated value of consultation
});
});
// Example: Track ZIP checker submission
document.querySelector('#zip-checker-form').addEventListener('submit', function(e) {
const zip = document.querySelector('#zipcode').value;
const served = checkServiceArea(zip); // Your function
gtag('event', 'zip_code_checked', {
'event_category': 'engagement',
'event_label': served ? 'California' : 'Outside Service Area',
'zip_code': zip
});
});
// Example: Track technical spec download
document.querySelector('.tech-spec-download a').addEventListener('click', function() {
gtag('event', 'technical_specs_downloaded', {
'event_category': 'conversion',
'event_label': 'Technical Specs PDF',
'value': 50 // Qualification signal
});
});
TODO #23: Create Simple Metrics Dashboard
Priority: MEDIUM Time Estimate: 2 hours Tool: Google Data Studio (free) or similar
Dashboard Sections:
1. Conversion Funnel:
Website Visitors
↓
ZIP Code Checked (% of visitors)
↓
Consultation Booked (% of checkers)
↓
Consultation Completed (show rate %)
↓
Sale Closed (close rate %)
2. Top Metrics (Week-over-Week): - Website visitors - Consultation bookings - Waitlist signups - Technical spec downloads - Phone calls - Pipeline opportunities
3. Pipeline Health: - 171 existing leads → Status breakdown - New leads added this week - Consultations completed - Opportunities created - Sales closed
4. Content Performance: - Top performing pages (traffic) - Use-case page visits - Case study engagement - Time on site by page type
Share dashboard with: - CEO - VP Marketing - VP Sales - Weekly email summary to team
SUMMARY CHECKLIST
Week 1 (Days 1-5): ✓ COMPLETE
- [ ] ZIP code checker live on homepage
- [ ] Service area page created (/service-area)
- [ ] Waitlist page created (/waitlist)
- [ ] Footer disclaimer added
- [ ] Phone number in header (click-to-call)
- [ ] Consultation CTAs added to all pages
- [ ] Consultation booking page created (/consultation)
- [ ] "Our Story" founder page created (/our-story)
- [ ] Testimonials added to homepage
- [ ] Certification badges displayed
Week 2 (Days 6-12): ✓ COMPLETE
- [ ] Email templates created (3 segments)
- [ ] Pipeline segmentation completed (171 leads)
- [ ] Email campaigns launched
- [ ] Phone blitz initiated
- [ ] Case study page template created
- [ ] Review requests sent to 16 existing customers
- [ ] 10+ reviews collected
Week 3 (Days 13-19): ✓ COMPLETE
- [ ] Technical specs PDF published (15-20 pages)
- [ ] Download CTA added to all product pages
- [ ] 3 use-case pages created (family/pool/wellness)
- [ ] Sustainability/values page created
Week 4 (Days 20-30): ✓ COMPLETE
- [ ] Commercial partnerships page created
- [ ] Product pages updated with new CTAs
- [ ] Contact page created/updated
- [ ] Analytics tracking implemented
- [ ] Metrics dashboard created
- [ ] All 30-day todos completed
END OF 30-DAY WEB DEV/CONTENT TODOS
Expected Outcome: - Website conversion rate: 31.6% → 40-45% (+8-14 points) - Consultation bookings: 20-30 in first 30 days - Waitlist signups: 50-75 from blocked geography - Technical spec downloads: 50-80 (high-intent signal) - Reviews collected: 10-15 verified reviews - Foundation for scale: All core content infrastructure complete
Time Investment: - Week 1: 18-20 hours - Week 2: 12-15 hours - Week 3: 15-18 hours - Week 4: 10-12 hours - Total: 55-65 hours over 30 days
Budget: - Technical spec PDF design: $500-800 - Photography (if needed): $1,000-1,500 - Copywriting support (if needed): $1,000-2,000 - Total: $2,500-4,300
Ready to execute? Start Day 1: Monday, October 14, 2025.