Outer Spaces Shopping Simulation Report
Isabella Rossi - Fashion Influencer Persona
Date: October 11, 2025 Website: https://spaces.liveouter.com/ Purchase Likelihood: 85% Budget: $25,000 (expecting brand partnership)
PERSONA OVERVIEW
Isabella Rossi - Age: 33 - Location: Miami Beach, FL (Rooftop Terrace) - Occupation: Fashion Influencer - Following: 2M Instagram followers - Income: $750,000/year - Aesthetic: Italian-American, Maximalist - Key Trait: Everything is a content opportunity
INITIAL IMPRESSIONS: VISUAL APPEAL & CONTENT POTENTIAL
First Impression Score: 7.5/10
What Caught My Eye:
OH MY GOD, the aesthetic is STUNNING but... it's almost TOO minimal for my vibe? Don't get me wrong - the photography is absolutely gorgeous. Clean lines, neutral color palette, that whole architectural sophistication thing. But I'm thinking... where's the DRAMA? Where's the personality?
Visual Quality Assessment: - Product photography: 9/10 - Professional, high-resolution, Instagram-ready - Lifestyle imagery: 7/10 - Beautiful but needs more LIFE - Color palette: Neutral beiges, taupes, soft browns (needs pops of color for my feed) - Overall vibe: Minimalist, modern, clean - very Scandinavian
Content Opportunity Analysis:
Okay, here's where my brain starts SPINNING with possibilities:
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Fashion Shoot Backdrop - The pergola structures would be INCREDIBLE for outfit shoots. That dappled light through the slats? Chef's kiss Perfect for golden hour content.
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Lifestyle Series Potential:
- "Miami Mornings" - sunrise yoga/meditation content
- "Rooftop Dinner Party" series - entertaining content
- "Work from Paradise" - laptop lifestyle shots
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"Sunset Fashion" - outfit try-ons with Miami skyline
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Before/After Transformation - The rooftop renovation journey would be GOLD for engagement
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Brand Integration Opportunities:
- Fashion brands (outfit shoots with pergola backdrop)
- Home decor partners (styling the space)
- Wellness brands (outdoor fitness/yoga content)
- Food/beverage brands (entertaining series)
The Problem: The Outer Spaces aesthetic is too neutral for my maximalist brand. I'd need to HEAVILY style this with colorful cushions, plants, lighting, textiles, and decor to make it feel like "Isabella."
INSTAGRAM STRATEGY & ROI CALCULATION
Content Value Assessment
Estimated Content Output from One Outer Spaces Installation:
- Launch Content (Week 1-2):
- Installation time-lapse: 50K+ likes
- "New rooftop reveal" carousel: 100K+ likes
- Stories coverage: 500K+ views
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Reels potential: 200K+ views
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Ongoing Content (Monthly):
- 8-10 fashion shoots using space as backdrop
- 2-3 lifestyle/entertaining posts
- 4-5 Stories series
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2 Reels featuring the space
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Annual Content Value:
- Estimated posts featuring space: 120-150
- Average engagement per post: 40K-60K
- Story views: 6M+ annually
- Reel views: 2M+ annually
ROI Calculation
Investment Breakdown: - Product cost: $28,000-34,000 (S20 Breeze or Haven) - Installation: Included - Styling/Furniture: $8,000-12,000 (cushions, lighting, decor, plants) - Total investment: $36,000-46,000
Expected Partnership Value: - Brand partnership for product: $25,000-30,000 - Tax deduction (business expense): $10,000-13,000 - Out-of-pocket cost: $0-3,000
Revenue Generation: - Enhanced content quality → Higher brand rates: +$50K/year - Unique backdrop → Exclusive partnerships: +$30K/year - Location rental for other creators: +$5K/year - Total additional revenue: $85K/year
NET ROI: Year 1 = +$82,000 minimum
Instagram-Worthiness Score: 8.5/10
Strengths: - Architectural interest and clean lines photograph beautifully - Versatile for multiple content verticals - Premium positioning aligns with luxury brand partnerships - Unique in Miami influencer scene (most have generic patio furniture) - Durable for outdoor shoots (25-year warranty)
Weaknesses: - Requires significant styling investment to stand out - Minimalist aesthetic needs personality injection - Limited color/customization options visible on site - May look similar to other modern outdoor content
BRAND PARTNERSHIP EXPECTATIONS
Partnership Proposal Strategy
What I'd Pitch to Outer Spaces:
"Hey Outer Spaces team! I'm Isabella, and I'm OBSESSED with your aesthetic. I have 2M followers who are design-obsessed, luxury-loving, and always asking about my home. I want to transform my Miami Beach rooftop with your S20 Haven and document the ENTIRE journey for my community.
Here's what I'm thinking:
Content Deliverables: 1. Installation documentation (Stories + Reel) 2. Rooftop transformation reveal (Grid post + carousel) 3. 12 months of integrated content featuring the space 4. Quarterly styling refresh content 5. Tag @liveouter in all content 6. Dedicated highlights section 7. Link in bio campaign
My Audience Alignment: - 2M followers, 65% female, ages 25-45 - Average household income: $120K+ - Geographic: 40% coastal urban areas - Engagement rate: 3.2% (64K average engagement) - Demographics: Design-conscious, homeowners, aspirational lifestyle
Partnership Terms I'd Expect:
- Product Partnership: S20 Haven at no cost ($34,000 value)
- Cash Component: $15,000-25,000 for content creation
- Ongoing Relationship: Ambassador status, commission on sales
- Creative Freedom: Approval to style the space my way
- Exclusivity: No competing outdoor furniture brands for 12 months
- Usage Rights: They can repurpose my content for their marketing
Total Partnership Value Request: $50,000-60,000
Partnership Likelihood Assessment
How Partnership-Ready Is Outer Spaces?
Positive Indicators: - Trade program exists (suggests B2B relationships) - Instagram presence (they understand social) - Premium positioning (targets affluent audience) - Design-forward brand (aligns with influencer aesthetics) - Sustainability messaging (on-trend, shareable)
Concerns: - No visible influencer partnerships on site - Limited social proof/testimonials - Instagram presence unclear (couldn't assess follower count/engagement) - No obvious "Partnerships" or "Collaborations" page - Brand appears early-stage (may have limited partnership budget)
Partnership Probability: 60%
They SHOULD be interested (I'm their perfect customer), but they might not have: 1. Established influencer partnership program 2. Budget allocated for creator partnerships 3. Process for vetting/managing influencer relationships 4. Legal frameworks for partnership agreements
Recommendation: I'd approach them with a formal partnership proposal, but be prepared to: - Pay partial cost if full partnership isn't available - Start with smaller product seeding arrangement - Negotiate affiliate/commission structure instead - Build case study for future influencer program
ROOFTOP INSTALLATION & MIAMI CLIMATE CONCERNS
Rooftop Feasibility Questions
Questions I NEED Answered Before Purchase:
- Structural/Installation:
- Can this be installed on a rooftop terrace? (No ground anchoring available)
- Weight requirements - what's the load capacity needed?
- Wind resistance ratings for high-rise installation?
- How does the "GroundLock Anchor" system work without ground?
- Do I need building approval/permits?
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Is there rooftop-specific installation guidance?
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Miami Climate Concerns:
- Salt air resistance? (I'm literally ON the beach)
- Hurricane wind ratings? (This is CRITICAL in Miami)
- UV resistance in extreme Florida sun?
- Heat retention of composite decking in 95°F weather?
- Mold/mildew resistance in high humidity?
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Maintenance requirements in coastal environment?
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Practical Considerations:
- Can it be removed if I move? (Rental consideration)
- How hot does the composite decking get in direct sun?
- Drainage system for Florida's daily rain showers?
- Can I paint/customize the aluminum framework?
- String light/electrical integration options?
Miami-Specific Concerns
Major Red Flags:
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No Rooftop Installation Information - This is a HUGE gap. The website emphasizes ground installation, but many luxury urban customers have rooftop/terrace situations.
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No Hurricane/Coastal Durability Details - In Miami, this is non-negotiable. I need to know this can withstand:
- Category 3+ hurricane winds
- Salt spray corrosion
- 100°F+ temperatures
- Daily sun exposure
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Tropical storms
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Heat Concerns - Composite decking in Florida sun? I need to know:
- Can I walk on it barefoot?
- Does it warp or fade?
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What's the heat index difference vs. traditional wood?
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Missing Technical Specs - For a $34K investment, I need detailed specifications:
- Exact weight per square foot
- Wind rating certifications
- Material composition
- Load capacity
- Warranty specifics for coastal installations
Deal-Breaker Checklist
Before I'd Commit to Purchase:
- [ ] Confirmation of rooftop installation capability
- [ ] Structural engineering consultation for my building
- [ ] Miami-specific installation case studies
- [ ] Hurricane wind rating certification
- [ ] Coastal warranty terms (salt air, humidity)
- [ ] Heat testing results for composite materials
- [ ] Building permit/HOA approval guidance
- [ ] Removal/relocation options
- [ ] Insurance coverage recommendations
Current Status: Cannot proceed without answers to these questions.
DECISION ANALYSIS: WOULD ISABELLA PURCHASE?
Purchase Decision: CONDITIONAL YES (with partnership)
My Thinking Process:
Okay, so here's the REAL talk. As Isabella, I'm like 75% in love with this, but there are some serious question marks that are making me pause.
THE GOOD (Why I Want This)
1. Content Goldmine This would legitimately transform my content game. Every influencer in Miami has the same West Elm outdoor furniture. This would make my rooftop DISTINCTIVE. That architectural pergola with Miami skyline in the background? That's not just furniture - that's a content studio that pays for itself.
2. Brand Alignment The sustainability angle is PERFECT for my brand evolution. My audience is getting more conscious, and I can tell a beautiful story about "luxury that lasts" and "investing in quality." Plus, the minimalist base is actually perfect for my maximalist styling - like a blank canvas.
3. Business Investment This isn't just decor - it's a business asset. Tax deductible, revenue-generating, brand-differentiating. I'd absolutely get my money back through better brand deals and exclusive content opportunities.
4. Unique Positioning I'd be the ONLY influencer in my circle with this setup. That exclusivity is worth a lot in my industry.
THE CONCERNS (Why I'm Hesitating)
1. Rooftop Question Mark The BIGGEST issue is that I have no confirmation this works for rooftops. If I can't install it, everything else is irrelevant. This is make-or-break information that's missing from the site.
2. Miami Climate Unknown I'm in one of the harshest climates in the country - salt, sun, hurricanes, humidity. For $34K, I need PROOF this can handle it. The 25-year warranty is great, but does it cover coastal installations?
3. Styling Investment The minimal aesthetic means I'm looking at another $10-15K to make this feel like "me." Furniture, cushions, plants, lighting, textiles, decor. That adds up fast.
4. Partnership Uncertainty I'm 85% sure I can get some kind of partnership, but I don't know what level. If I have to pay full price, the ROI timeline extends significantly.
THE NUMBERS
Scenario 1: Full Partnership (50% probability) - Product value: $34,000 - Partnership cash: $20,000 - Styling cost: -$12,000 - Net position: +$8,000 PLUS the asset - Decision: IMMEDIATE YES
Scenario 2: Product Partnership Only (30% probability) - Product value: $34,000 - Styling cost: -$12,000 - Out of pocket: $0 - Net cost: -$12,000 for styling - Decision: YES, acceptable investment
Scenario 3: Affiliate/Discount Only (15% probability) - Product cost: -$27,000 (assuming 20% discount) - Styling cost: -$12,000 - Total cost: -$39,000 - Tax deduction: +$11,000 - Net cost: -$28,000 - Decision: MAYBE, need to think about it
Scenario 4: No Partnership (5% probability) - Product cost: -$34,000 - Styling cost: -$12,000 - Total cost: -$46,000 - Tax deduction: +$13,000 - Net cost: -$33,000 - Decision: PROBABLY NOT, too much for unverified rooftop compatibility
MY ACTUAL DECISION
I would take the following steps:
STEP 1: Information Gathering (This Week) Email Outer Spaces with my rooftop/Miami questions. If they respond quickly and positively, move to Step 2. If they ghost or can't confirm rooftop installation, walk away.
STEP 2: Partnership Pitch (Week 2) Submit formal partnership proposal with media kit, audience demographics, and content plan. Give them 1 week to respond.
STEP 3: Decision Matrix (Week 3) - Full partnership offered → IMMEDIATE YES - Product partnership → YES - Discount only + confirmed rooftop compatibility → Consider for 48 hours, probably yes - No partnership → Look for alternative outdoor furniture with better rooftop specs
STEP 4: Backup Plan While waiting for Outer Spaces response, reach out to 2-3 competing brands with similar aesthetics to compare partnership opportunities.
FINAL VERDICT
Would Isabella Purchase?
WITH partnership (60% likely): ABSOLUTELY YES - Content value is undeniable - Unique positioning worth the investment - ROI is strong within 12 months - Brand alignment is excellent
WITHOUT partnership (40% likely): PROBABLY NOT - Too many unanswered questions about rooftop/Miami - Investment too high without confirmation of compatibility - Would prefer proven solution for $30K+ purchase - Risk level too high for content experiment
Overall Purchase Likelihood: 65% (Lower than initial 85% due to rooftop/climate uncertainties discovered during research)
RECOMMENDATIONS FOR OUTER SPACES: INFLUENCER PARTNERSHIP STRATEGY
Critical Gaps for Influencer Marketing
As someone who gets pitched by brands weekly, here's what Outer Spaces is MISSING:
1. LACK OF SOCIAL PROOF
Current State: Minimal lifestyle imagery, no customer examples, no influencer features, no testimonials.
What I Need to See: - Real installation photos in luxury homes - Customer testimonials with photos - Influencer partnerships featured on site - Before/after transformations - Styled spaces showing personality - Video content of spaces in use
Impact: Without social proof, I don't know if anyone in my peer group has tried this. That makes me hesitant to be a guinea pig.
2. NO CLEAR PARTNERSHIP PATHWAY
Current State: Trade program mentioned, but no influencer/partnership information visible.
What Should Exist: - "Partnerships" or "Work With Us" page - Contact email for collaboration inquiries - Media kit/press resources - Influencer program overview - Application or inquiry form - Examples of past partnerships
Impact: I don't know if they even DO partnerships. Am I wasting my time reaching out?
3. MISSING LIFESTYLE/CONTENT CONTEXT
Current State: Product-focused photography, minimal lifestyle context.
What Would Sell Me: - Styled spaces with furniture and decor - Different aesthetic approaches (boho, modern, minimalist, maximalist) - Content creator showing how they use the space - Fashion shoot backdrop examples - Entertaining/party setup inspiration - Seasonal styling ideas - Multiple times of day (sunrise, golden hour, evening)
Impact: I can't visualize MY aesthetic in this space. It feels sterile and unfurnished.
4. TECHNICAL INFORMATION GAPS
Current State: General specs, but missing critical details for urban/coastal installations.
What I Need: - Rooftop/terrace installation guide - Climate-specific recommendations - Urban installation case studies - Weight/load specifications - Hurricane/wind ratings - Coastal environment warranty details - Heat resistance data - Customization options
Impact: I can't commit $34K without knowing it works in my specific situation.
5. LIMITED VISUAL INSPIRATION
Current State: Beautiful but homogeneous neutral aesthetic.
What Would Inspire Purchase: - Color customization options - Multiple styling approaches - Personality-driven installations - Bold, statement-making examples - Integration with various design styles - Urban vs. suburban vs. coastal looks
Impact: My brand is maximalist and colorful - I can't see how this fits my vibe.
ACTIONABLE INFLUENCER MARKETING RECOMMENDATIONS
Priority 1: BUILD SOCIAL PROOF (Immediate)
Action Steps: 1. Launch influencer seeding program ASAP 2. Target 5-10 mid-tier influencers (500K-2M followers) in key markets 3. Focus on diverse aesthetics: bohemian, modern, maximalist, minimalist 4. Document installations and create case study content 5. Feature creator content on website and social media 6. Build "Customer Gallery" section on website
Target Influencer Profiles: - Home/design influencers (primary) - Lifestyle/fashion influencers with home content (like me!) - Wellness/yoga influencers (outdoor practice space) - Entertaining/hosting influencers (outdoor dining) - Sustainable living influencers (eco-friendly messaging)
Investment Required: $150K-250K - 5-10 product partnerships - Content creation fees - Installation costs - Ongoing management
Expected ROI: - 50M+ impressions - Social proof for website - User-generated content library - Credibility in luxury market
Priority 2: CREATE PARTNERSHIP PROGRAM (30 Days)
Program Elements:
- Tiered Partnership Structure
Tier 1: Brand Ambassadors (2-5M followers) - Full product partnership ($28K-34K value) - $20K-30K cash for content creation - 12-month exclusivity - Quarterly content deliverables - Commission on sales driven - Investment: $50K-65K per ambassador
Tier 2: Content Partners (500K-2M followers) - Product partnership ($28K-34K value) - $10K-15K cash for content - 6-month non-compete - Monthly content deliverables - Affiliate commission - Investment: $38K-49K per partner
Tier 3: Product Seeding (100K-500K followers) - Discount partnership (50% off) - No cash component - Content encouraged but not required - Affiliate commission - Investment: $14K-17K per partner
Tier 4: Affiliate Program (Any following) - 10-15% commission on sales - Exclusive discount code for audience - Access to marketing materials - Investment: Commission-based only
- Partnership Application Process
- Dedicated partnerships page on website
- Simple application form
- Media kit submission
- 2-week response time commitment
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Clear evaluation criteria
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Creator Support Resources
- Installation documentation guide
- Styling inspiration lookbook
- Product photography library
- Brand guidelines and hashtags
- Dedicated partnership manager
- Content approval process (24-48hr turnaround)
Priority 3: ENHANCE WEBSITE CONTENT (60 Days)
Content Additions:
- Lifestyle Gallery Section
- Real customer installations
- Diverse styling approaches
- Different climate zones
- Urban/suburban/coastal examples
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Before/after transformations
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Content Creator Hub
- Partnership opportunities overview
- Application form
- Ambassador showcase
- Brand resources
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Press/media kit
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Technical Resource Center
- Rooftop installation guide
- Climate-specific recommendations
- Wind rating certifications
- Warranty details by environment
- Maintenance guides
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Customization options
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Inspiration Content
- Styling guides by aesthetic
- Seasonal refresh ideas
- Entertaining setup examples
- Multi-use space concepts
- Color and customization options
Priority 4: SOCIAL MEDIA STRATEGY (Ongoing)
Instagram Strategy:
- Content Mix:
- 40% Lifestyle/styled spaces
- 30% Customer features
- 20% Product details/education
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10% Brand story/sustainability
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Influencer Integration:
- Repost creator content (with permission)
- Stories takeovers
- Collaborative posts
- Highlights for each ambassador
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Tagged creator gallery
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Engagement Tactics:
- Comment response within 2 hours
- DM outreach to inquiring creators
- Proactive creator identification
- Community building around outdoor living
TikTok Opportunity: - Installation time-lapses - Transformation reveals - Styling tutorials - Customer stories - Partner with home design TikTokers
Priority 5: ADDRESS URBAN/COASTAL MARKET (90 Days)
Market-Specific Resources:
- Rooftop Installation Program
- Structural engineering consultation
- Rooftop-specific anchor system
- Urban case studies
- Permit/approval guidance
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Load capacity specifications
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Coastal Durability Assurance
- Hurricane wind rating certifications
- Salt air resistance testing
- Coastal warranty terms
- Miami/coastal market testimonials
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Weather resistance data
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Heat/Sun Performance
- Composite decking heat testing
- Barefoot comfort ratings
- UV resistance specifications
- Color fade guarantees
ISABELLA'S FINAL THOUGHTS
Listen, as someone who evaluates brand partnerships literally every day, here's my honest take:
Outer Spaces has INCREDIBLE potential, but they're leaving money on the table by not having an influencer strategy. Their product is gorgeous, the sustainability story is compelling, and the price point is exactly where luxury lifestyle influencers play.
But here's the thing: I shouldn't have to work this hard to figure out if this works for me. The information gaps around rooftop installation and Miami climate are HUGE red flags. For a $34K investment, I need confidence, and right now, I don't have it.
If they: 1. Confirmed rooftop compatibility 2. Provided Miami/coastal durability assurance 3. Offered a meaningful partnership 4. Showed me real lifestyle examples
Then I'm 95% IN. I'd be promoting this within 48 hours of installation.
Without those elements? I'm probably going to look for a more proven solution, even if it's less aesthetically interesting. In influencer world, a $30K mistake doesn't just cost money - it costs credibility with my audience.
My recommendation to Outer Spaces: Invest in influencer partnerships NOW. The ROI potential is massive, but you need to build the infrastructure to support creator relationships. Start with 3-5 mid-tier influencers in coastal cities (Miami, LA, NYC, Charleston, Seattle) and document EVERYTHING. That social proof will unlock the luxury market faster than any traditional marketing.
Would I reach out to them? YES, absolutely. But I'd have a backup plan ready.
Would I recommend to other influencers? Not yet - not until I see rooftop installations and coastal durability proof. Once those exist, this becomes a TOP recommendation for luxury lifestyle creators.
APPENDIX: PARTNERSHIP PROPOSAL TEMPLATE
The following is what I would actually send to Outer Spaces:
Subject: Partnership Opportunity - 2M Fashion/Lifestyle Influencer in Miami
Hi Outer Spaces Team,
I'm Isabella Rossi, a fashion and lifestyle influencer with 2M followers across Instagram and TikTok, and I'm OBSESSED with what you're building.
I'm in the process of transforming my Miami Beach rooftop terrace, and your S20 Haven is exactly the architectural statement piece I've been looking for. But more than that, I see an incredible content partnership opportunity.
About My Audience: - 2M Instagram followers, 3.2% engagement rate (64K avg) - Demographics: 65% female, ages 25-45, HHI $120K+ - Content focus: Fashion, luxury lifestyle, home design - Location: 40% coastal urban areas (Miami, LA, NYC)
Why This Partnership Makes Sense: - Your aesthetic aligns perfectly with luxury lifestyle content - My rooftop would be a stunning showcase for your product - I create 12-15 posts monthly that could feature your space - Strong ROI: Average post generates 40K-60K engagements - Long-term content asset, not one-off promotion
What I'm Proposing: - Feature S20 Haven as rooftop transformation centerpiece - 12-month partnership with regular content integration - Installation documentation and reveal content - Quarterly styling refresh features - Dedicated highlights section and link in bio
Partnership Terms: - Product partnership: S20 Haven (or S20 Breeze) - Content creation investment: $20K - 12-month non-compete (outdoor furniture category) - All content tagged/credited to @liveouter - Usage rights for your marketing
Before I Commit: I need confirmation on a few Miami-specific questions: - Rooftop installation compatibility (no ground anchoring available) - Hurricane/wind resistance ratings - Salt air/coastal durability - Heat performance of composite decking in Florida sun
I'd love to set up a call to discuss this opportunity. I think we could create something really special together.
My media kit is attached. Looking forward to hearing from you!
Best, Isabella Rossi Instagram: @isabellarossi | TikTok: @isabellarossi Email: isabella@isabellarossi.com
FINAL METRICS
Overall Website Experience: 7/10 - Beautiful design, but missing critical information - Strong brand positioning, weak social proof - Excellent product quality, limited lifestyle context - Clear value proposition, unclear partnership pathway
Content Creation Potential: 9/10 - Exceptional visual quality for photography - Versatile for multiple content types - Unique positioning in market - Requires styling investment to maximize
Brand Partnership Appeal: 6.5/10 - Strong brand values and positioning - Missing influencer program infrastructure - Unclear if they work with creators - Potential is high, execution unclear
Purchase Readiness: 5/10 - Too many unanswered questions for $34K investment - Need rooftop/Miami confirmation before commitment - Would need partnership to justify immediate purchase - Information gaps create hesitation
Influencer Marketing Readiness: 4/10 - No visible influencer partnerships - Missing social proof and creator content - No partnership pathway or program - Significant opportunity being missed
Final Recommendation: Outer Spaces should prioritize building an influencer partnership program. The product is exceptional, the price point is right, and the target audience aligns perfectly with lifestyle creators. With proper creator infrastructure, this could be a dominant brand in the luxury outdoor living influencer space within 12 months.
Isabella's Bottom Line: I want to love this and buy it, but I need more information and ideally a partnership to commit. I'll reach out, but I'm not sitting around waiting - I'll explore alternatives while gauging their interest.
Report compiled by Isabella Rossi simulation Date: October 11, 2025 Research Duration: 60 minutes Website: https://spaces.liveouter.com/