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Outer Spaces Customer Simulation Report

Rachel Goldman - Entertainment Attorney & Wellness Enthusiast

Date: October 11, 2025 Persona: Rachel Goldman, 43, Entertainment Attorney Location: West Hollywood, CA (Canyon home, mid-century modern) Annual Income: $780,000 Budget: $50,000 (wellness integration included) Purchase Likelihood: 75% Session Duration: 45 minutes

EXECUTIVE SUMMARY

Purchase Decision: NO - Would not proceed without significant additional information

Primary Barrier: Critical gap in health-conscious material specifications. For a wellness-obsessed buyer with biohacking priorities, the lack of transparent information about VOCs, off-gassing, material composition, and toxicity is a dealbreaker. While the aesthetic and structural concept align with needs, the information deficit prevents confident purchasing.

Confidence Level: 3/10 (Would need extensive pre-purchase consultation)

INITIAL IMPRESSIONS (WELLNESS & HEALTH LENS)

Positive First Impressions

1. Wellness-Forward Marketing Language The site mentions "wellness spaces" and "wellness studio" applications, suggesting awareness of this customer segment. As someone who's converted part of my home into a biohacking sanctuary, I appreciate when brands understand that outdoor spaces aren't just for BBQs anymore—they're extensions of our health optimization practice.

2. Clean, Modern Aesthetic The visual presentation aligns beautifully with my mid-century modern canyon home. The minimalist aluminum framing and clean lines would complement my existing architecture without the rustic, traditional "deck" aesthetic that would clash with my Herman Miller and Eames pieces visible through the floor-to-ceiling windows.

3. Quick Installation Appeal One-day installation is compelling. In my profession, I bill $650/hour, and traditional construction projects that drag on for weeks represent significant opportunity cost beyond just the contractor fees. The "no mess, stress, or construction" promise speaks to my lifestyle needs.

4. Structural Thoughtfulness The engineering approach—machined aluminum joists, galvanized steel ground screws, wind resistance to 90mph—suggests serious design consideration. I appreciate this level of technical detail, though I need similar rigor applied to material health specifications.

Immediate Red Flags

1. Vague Material Descriptions "Premium Composite Wood" and "Wood Plastic Composite" are marketing terms, not material specifications. Which plastics? What percentage? What additives, stabilizers, or colorants?

As someone who spent $8,000 replacing "low-VOC" paint that still off-gassed for months, I'm hypersensitive to vague material claims. I need to know: - Specific polymer composition (HDPE vs. PVC vs. other plastics) - Wood source and percentage - Chemical additives and UV stabilizers - Manufacturing process details - Off-gassing timeline and test data

2. Zero Health Certifications Mentioned No mention of: - GREENGUARD certification - FloorScore certification - California Prop 65 compliance - Third-party VOC testing - Phthalate-free confirmation - BPA content - Heavy metal testing

For context, my cold plunge is NSF-certified, my red light panels are third-party tested for EMF emissions, and even my outdoor furniture cushions are Oeko-Tex certified. This is table stakes for wellness-conscious buyers.

3. No Material Safety Data Access I couldn't find material safety data sheets, detailed spec sheets, or technical documentation. For a $12,000-34,000 purchase that will be 15 feet from my bedroom, I need this information upfront.

MATERIALS HEALTH EVALUATION

Critical Information Gaps

Composite Decking Analysis

What I Know: - "Fully capped" wood plastic composite - "360-degree protective cap" - "Resists moisture, mold, and UV damage" - "Preserves color for years"

What I Need to Know: 1. Polymer Type: PVC composites can off-gas chlorine compounds and phthalates. HDPE is generally safer but still contains additives. Which plastic is used?

  1. UV Stabilizers: What chemicals provide UV resistance? Organotin compounds? Benzotriazoles? These can leach and off-gas, particularly in hot Los Angeles sun.

  2. Colorants: Some composite decking uses heavy metal-based pigments. What's in this formulation?

  3. Capping Material: What is the 360-degree cap made from? Is it a different polymer than the core? What additives does it contain?

  4. Manufacturing Process: Is this extruded at high heat (which can create more off-gassing)? What's the curing/degassing period before shipping?

  5. Temperature Performance: Canyon temperatures can exceed 105°F in summer. Does heating accelerate chemical release? Is there test data for thermal off-gassing?

Health Concerns with Generic Composite Decking:

From my research into composite materials (I vetted materials extensively for my indoor wellness room):

  • Early Off-gassing: New composite decking can off-gas VOCs for 2-6 months, particularly in heat
  • Phthalate Content: Some WPC formulations contain phthalate plasticizers (endocrine disruptors)
  • Formaldehyde: Wood components may include formaldehyde-based binders
  • Toxic Dust: Cutting/drilling can release composite particulates
  • Long-term Degradation: UV exposure breaks down plastics, potentially releasing microplastics

Without specific assurances, I'm concerned about: - Off-gassing into my home (open floor plan, large windows) - Proximity to cold plunge (dermal absorption concerns) - Bare feet contact (I practice grounding/earthing) - Heat amplification in canyon microclimate

Aluminum Frame Assessment

What I Know: - Powder-coated aluminum - Corrosion-resistant - Stainless steel hardware

What I Need to Know: 1. Powder Coating Composition: What chemicals are in the powder coating? Are they low-VOC? Any heavy metals in the pigments? 2. Off-gassing Profile: How long does powder coating off-gas after installation? 3. Thermal Characteristics: Does the coating remain stable at high temperatures?

Generally Lower Concern: Aluminum and powder coating are typically safer than composite materials, but I'd still want third-party certification.

Galvanized Steel Ground Screws

Moderate Concern: Galvanizing uses zinc coating, which is relatively benign. These are ground-level and minimal contact, so lower priority concern.

Comparison to My Wellness Standards

Current Home Standards: - Zero-VOC paint throughout (AFM Safecoat) - Formaldehyde-free cabinetry (CARB Phase 2 compliant) - Natural latex mattress (GOLS certified) - Solid hardwood floors (no engineered with formaldehyde) - EMF-shielded bedroom - Air purification system (IQAir HealthPro Plus) - Water filtration (Whole house + reverse osmosis)

Outer Spaces Material Transparency: Insufficient to meet my standards without additional documentation.

WELLNESS INTEGRATION POTENTIAL ASSESSMENT

Cold Plunge Integration

Requirements for My Use Case: - 5'x3' cold plunge footprint (Plunge Pro model) - 2,200 lbs filled weight - Electrical access (220V, 30A circuit) - Drainage considerations - Non-slip surface around plunge - Privacy screening for protocol compliance

Outer Spaces Compatibility Analysis:

Structural Capacity: ✓ Likely Adequate - The "lightweight yet strong" aluminum frame and ground screw system seem engineered for significant weight - However, no weight capacity specifications provided - Need confirmation from engineer that 2,200+ lbs point load is supported - Would require load assessment before purchasing plunge

Electrical Integration: ? Unknown - No mention of electrical conduit or outlet integration - Would I need separate electrical trenching? This defeats the "no mess" promise - Can they coordinate with electrician for integrated installation?

Drainage Solution: ? Unknown - Cold plunge requires drain connection or pump drainage - No mention of drainage integration options - Need clarification on how to handle 100+ gallons of water disposal

Privacy/Enclosure: ? Partial Solution - Pergola model offers "roller blinds" and "sliding glass sections" - Could potentially create enclosed wellness space - Need to verify if blinds are blackout (important for red light therapy) - No customization details provided on site

Platform Stability: ? Unknown - Cold plunge requires perfectly level surface - Outer Spaces claims to handle "uneven terrain" - Need confirmation that adjustable ground screws can achieve precise leveling for water-based equipment

Overall Cold Plunge Integration Score: 4/10 Structurally possible, but lack of specifications and customization information makes this high-risk without extensive consultation.

Red Light Therapy Integration

Requirements: - Covered space (protect $3,500 Joovv Elite panel from elements) - Electrical access (120V standard outlet) - Mounting system for overhead or wall panels - Blackout capability for optimal therapy - Climate control considerations (panels overheat in direct sun)

Outer Spaces Compatibility:

Covered Space: ✓ Pergola Solution - Adjustable louver roof provides coverage - Could close louvers fully for therapy sessions - 90mph wind resistance suggests panels could mount to structure

Electrical: ? Unknown (same concern as cold plunge)

Mounting Options: ? Unknown - Can the aluminum frame support mounted therapy panels? - Are there attachment points designed for equipment? - Weight capacity for overhead mounting?

Climate Control: ✗ Limited - No mention of HVAC integration - Passive cooling only through louvers - Los Angeles summer heat could damage sensitive equipment

Overall Red Light Therapy Score: 5/10 Pergola provides basic infrastructure, but lack of customization information and climate control limits wellness equipment functionality.

Sauna Integration (Future Consideration)

I'm planning to add a barrel sauna in 12-18 months. Outer Spaces deck could serve as platform, but same concerns apply: - Weight capacity for 900-lb filled sauna - Electrical for electric heater option - Heat tolerance of composite decking (150-200°F air temperature) - Critical: Many composite decking manufacturers void warranties for sauna proximity due to heat exposure

Would need explicit confirmation that composite material is rated for sauna applications.

Biohacking Equipment Platform

Current Equipment to Accommodate: - Rebounder (mini trampoline) - 300 lbs dynamic load - Vibration plate - 450 lbs - Inversion table - 350 lbs - Outdoor workout equipment

Space would likely accommodate standard exercise equipment, but dynamic loading specifications not provided.

Grounding/Earthing Considerations

I practice barefoot grounding daily. Composite decking disrupts electrical connection to earth—this is a philosophical tension.

Potential Solution: - Use deck perimeter as grounding area (direct earth contact) - Composite surface for equipment/furniture - Need to maintain some natural ground access

This is a lifestyle compatibility question more than technical concern.

MID-CENTURY MODERN AESTHETIC COMPATIBILITY

Alignment with Design Principles

Strong Aesthetic Match: 8.5/10

Positive Alignments:

  1. Clean Lines and Minimalism
  2. The aluminum framing and geometric structure align perfectly with mid-century modern principles
  3. No ornate details or traditional "porch" aesthetic

  4. Horizontal emphasis complements mid-century architecture

  5. Indoor-Outdoor Integration

  6. Mid-century design emphasizes breaking down barriers between inside and outside
  7. Outer Spaces' "bring life outside" philosophy aligns with this ethos

  8. Sightlines from my Eames loungers through floor-to-ceiling windows would flow naturally to this space

  9. Functional Design

  10. Form-follows-function approach mirrors mid-century values
  11. Honest materials (aluminum, composite) without false ornamentation

  12. Engineering-forward aesthetic appeals to modernist sensibility

  13. Modular/Prefab Heritage

  14. Mid-century era celebrated prefab and modular construction (Eichler homes, Case Study Houses)
  15. Outer Spaces' factory-built approach is philosophically consistent

  16. The "kit of parts" assembly recalls Saarinen and Nelson's furniture systems

  17. Color Palette

  18. Website shows neutral tones (grays, warm woods) that would complement my palette
  19. However: No color customization information visible
  20. Need to confirm available finishes match my Benjamin Moore "Balboa Mist" exterior and Ipe accents

Aesthetic Concerns:

  1. Composite Wood Authenticity
  2. Mid-century modern values honest materials (teak, ipe, concrete, steel)
  3. Composite decking is inherently "fake wood"—philosophically questionable

  4. Would prefer option for genuine sustainable hardwood or alternative material (metal grating, composite that doesn't mimic wood)

  5. Ground Screws Visibility

  6. Need to see installation photos showing how ground anchors appear
  7. Mid-century design emphasizes floating/hovering structures

  8. Exposed foundation elements could detract from aesthetic

  9. Pergola Modern Compatibility

  10. The pergola structure looks contemporary but need to verify louver mechanism doesn't appear "rustic" or traditional

  11. Slatted roof pattern needs to be clean, not ornate

  12. Integration with Existing Architecture

  13. My home has specific sight lines, overhangs, and horizontal planes
  14. Would need custom placement consultation to ensure visual harmony
  15. No virtual placement or AR visualization tools apparent on website

Recommendations for Better Mid-Century Appeal:

  • Offer genuine hardwood decking option (FSC-certified Ipe or thermally-modified ash)
  • Provide powder coating in period-accurate colors (Mondrian primaries, earth tones, charcoal)
  • Show case studies of integration with iconic mid-century homes
  • Partner with mid-century architecture specialists for canyon/hillside installations

PURCHASE DECISION ANALYSIS

Would Rachel Goldman Purchase?

NO - Not without significant additional consultation and material verification

Decision Factors Breakdown:

Factor Weight Score (1-10) Weighted Score Notes
Material Health Transparency 25% 2 0.50 Critical gap—dealbreaker without resolution
Wellness Integration Capability 20% 4 0.80 Structural potential but missing specifications
Aesthetic Compatibility 15% 8.5 1.28 Strong alignment with mid-century modern
Installation Convenience 10% 9 0.90 One-day install highly appealing
Customization Flexibility 15% 3 0.45 Unclear if wellness equipment can be integrated
Price/Value Alignment 10% 7 0.70 Within budget but value uncertain without specs
Brand Trust 5% 5 0.25 Insufficient third-party validation

Overall Score: 4.88/10 (Below purchase threshold of 7.5/10)

DETAILED OBJECTIONS & BARRIERS

Primary Dealbreaker

Material Health Information Deficit

As someone who tracks biomarkers monthly (hormones, inflammation markers, heavy metals), I cannot introduce products into my home environment without understanding their chemical composition. This isn't pickiness—it's health protocol.

What I Need Before Purchasing:

  1. Complete Material Safety Data Sheets (MSDS) for all components
  2. Third-party certification (GREENGUARD Gold minimum, FloorScore ideal)
  3. VOC off-gassing timeline with specific chemical breakdown
  4. Heavy metal testing results for colorants and stabilizers
  5. Phthalate-free certification (or confirmation of content if present)
  6. Temperature-related off-gassing data for LA climate
  7. Microplastic shedding studies (if available)
  8. Long-term degradation profile (what chemicals release over 25-year warranty period)

This information should be readily available, not requiring extensive back-and-forth. Premium wellness brands (e.g., Samina sleep systems, Living Earth Crafts furniture) provide this documentation proactively.

Secondary Barriers

1. Lack of Engineering Specifications for Wellness Equipment

Before I can order a $17,000 cold plunge or $3,500 red light panel, I need: - Confirmed weight capacity (point load and distributed) - Electrical integration options and costs - Drainage solutions - Equipment mounting specifications - Climate control feasibility

Currently, I'd need to: 1. Purchase Outer Spaces structure ($18,000-34,000) 2. Hire structural engineer for wellness equipment assessment ($2,500-5,000) 3. Potentially need reinforcement modifications (unknown cost) 4. Hire electrician for separate wiring ($3,000-8,000) 5. Risk that structure isn't ultimately suitable

This defeats the "turnkey" appeal and introduces uncertainty that makes me hesitate.

2. Customization Process Opacity

The website shows "Configure Yours" buttons but doesn't explain: - What's actually customizable - How the consultation process works - Whether wellness integration requests are common/supported - Timeline from consultation to installation - Who I'd be working with (designer? engineer? sales rep?)

As an attorney, I value transparent processes. Ambiguity in customer journey raises red flags about the overall experience.

3. No Customer Testimonials from Wellness Users

I want to see case studies like: - "How Dr. Sarah Built Her Cold Plunge Sanctuary with Outer Spaces" - "Biohacker's Paradise: Integrating Red Light Therapy into Your Outdoor Space" - "Canyon Home Wellness Retreat: A Designer's Story"

The absence suggests: - Outer Spaces hasn't yet served wellness-focused clients effectively, OR - They haven't identified this as a target segment worth highlighting

Either way, it signals I'd be a "guinea pig" rather than following proven examples.

4. Sustainability Claims Lack Substance

The "For people and planet" tagline and "sustainability through longevity" philosophy sound good, but: - No details on material sourcing ethics - No carbon footprint data - No end-of-life recyclability information - No transparent supply chain documentation

My wellness philosophy includes environmental health. Vague sustainability claims without backing feel like greenwashing.

CUSTOMER JOURNEY SIMULATION

Hour 1: Initial Discovery (Website Visit)

Emotional State: Excited, optimistic, curious

Journey: 1. Land on homepage → Immediately appreciate clean aesthetic 2. See "Wellness spaces" mention → Feel seen as target customer 3. Browse products → Intrigued by quick installation promise 4. Click into Freestanding Deck details → Note aluminum and composite materials

Turning Point: Look for material specifications → Find vague descriptions → Begin to feel concerned

  1. Search for FAQ or specifications page → Can't find detailed material info
  2. Look for certifications or health information → Nothing found
  3. Check About page → Sustainability mentioned but no details

Emotional State Shift: Excited → Cautious → Skeptical

Hour 2: Deep Research & Due Diligence

Actions Taken: 1. Google search: "Outer Spaces composite decking VOC" → No results 2. Search: "Outer Spaces materials health" → No relevant results 3. Check for reviews mentioning materials or off-gassing → Limited reviews found 4. Look for composite decking brand used → Not disclosed 5. Research general composite decking health concerns → Find troubling information about generic WPC products

Emotional State: Increasingly frustrated and concerned

  1. Return to website looking for chat support → Not immediately visible
  2. Consider calling, but it's 9 PM (reviewing during evening work session)
  3. Draft email with 15+ material questions → Don't send yet because seems like too much work

Emotional State: Exhausted, disappointed

Decision: Bookmark website, return to researching other options that provide clearer material transparency (conventional contractor with material selection control)

Hypothetical Consultation (If Scheduled)

My Opening Questions:

  1. "I need complete material safety data sheets for the composite decking. Can you provide those?"
  2. "What third-party certifications do your materials have—GREENGUARD, FloorScore, or others?"
  3. "I'm planning to install a 2,200-lb cold plunge and red light therapy panels. Can your structure support this, and what modifications are needed?"
  4. "What's the VOC off-gassing profile for the first 6 months after installation?"
  5. "Is the composite decking rated for proximity to sauna heat?"
  6. "Can we integrate electrical conduit for 220V and standard outlets during installation?"
  7. "What's the actual brand and model of composite decking you use?"
  8. "Have you completed wellness-focused installations before? Can I see examples?"

Ideal Response: Sales/design consultant has immediate answers or quickly connects me with technical expert who does. Material documentation sent within 24 hours. Wellness integration possibilities discussed with specific examples.

Likely Response (Based on Current Info): Consultant seems surprised by detailed questions, promises to "get back to me," provides generic assurances about quality, but lacks specific technical knowledge. Material info arrives piecemeal over several weeks requiring repeated follow-ups.

This friction would likely lead me to abandon purchase.

COMPETITIVE ALTERNATIVES RACHEL WOULD CONSIDER

Option 1: Custom Contractor with Material Control

Approach: Hire architect-recommended contractor, specify exact materials myself

Pros: - Complete material selection control (can specify FSC teak or Kebony) - Custom engineer cold plunge platform with precise specifications - Integrate electrical, drainage, climate control from design phase - Match mid-century aesthetic exactly to home

Cons: - Estimated 6-12 week project timeline - Higher complexity and project management burden - Cost: $60,000-90,000 for comparable scope - Construction disruption to daily routine

Why I Might Choose This Instead: - Total control over health-related material decisions - Proven track record with luxury canyon homes - Can integrate wellness equipment from day one without uncertainty

Option 2: Luxury Prefab Studio (e.g., Studio Shed, Autonomous)

Approach: Order prefab wellness studio/ADU, use as dedicated biohacking space

Pros: - Some brands offer health-focused material options - Fully enclosed (better climate control for equipment) - Electrical, HVAC integrated from factory - Can serve dual purpose (wellness space + potential rental/guest space)

Cons: - Different use case (enclosed vs. outdoor platform) - Higher cost: $40,000-80,000 - Foundation/permit requirements may be more complex - Less "outdoor living" integration

Why I Might Choose This Instead: - Better protection for sensitive wellness equipment - Material transparency more common in ADU market - Enclosed space better for red light therapy (requires darkness)

Option 3: High-End Modular Deck System (e.g., Madera, Trex, Timber Tech)

Approach: Purchase premium composite decking system through specialty dealer

Pros: - Established brands with documented material specifications - Health certifications more commonly available - Contractor familiar with installation - Can select from multiple product lines with different material compositions

Cons: - Still requires traditional contractor (loses quick install benefit) - May not have integrated pergola/shade solution - Less design-forward aesthetic - Similar material concerns if choosing composite (but at least documented)

Why I Might Choose This Instead: - Major brands (Trex, TimberTech) provide material safety data readily - Proven track record with heavy equipment installations - More contractor experience with wellness applications

Option 4: High-End Outdoor Furniture Platform (e.g., Tuuci, DEDON)

Approach: Create "outdoor room" with luxury modular furniture instead of permanent structure

Pros: - No construction/installation required - Complete flexibility to relocate/reconfigure - Premium materials with health focus (Dedon fiber is UV/weather resistant, low-maintenance) - Can create wellness zone with furniture arrangement

Cons: - No dedicated cold plunge platform (still need solution for equipment) - Less architectural integration - May not satisfy desire for permanent wellness sanctuary - Similar or higher cost for comparable coverage

Why I Might Choose This Instead: - Zero risk, can start immediately - Move-friendly if I relocate - Established luxury brands with proven materials

RECOMMENDATIONS FOR OUTER SPACES (WELLNESS BUYER SEGMENT)

Critical Improvements Needed

1. Comprehensive Material Transparency Portal

Implementation: Create dedicated "Materials & Health" section on website with: - Complete material safety data sheets (downloadable PDFs) - Third-party certification badges with verification links - VOC off-gassing test results with timeline - Heavy metal testing documentation - Manufacturing process overview - Temperature performance data - Comparison table: Outer Spaces materials vs. industry standards

Why This Matters: Wellness-obsessed buyers (growing market segment) will not purchase without this information. It's not optional for our segment—it's prerequisite.

Competitive Advantage: Most competitors also lack this transparency. First mover who provides it captures entire wellness buyer segment.

2. Wellness Integration Specification Package

Implementation: Develop technical documentation for common wellness equipment: - Cold plunge weight capacity and installation guidelines - Sauna platform specifications and heat ratings - Electrical integration options (220V, 120V) with pricing - Equipment mounting load ratings - Drainage solution options - Climate control upgrade possibilities

Include: - Engineering drawings showing load distribution - Example installations with photos - Recommended wellness equipment partners (Plunge, Sunlighten, Joovv) - Technical worksheet for customers to complete with equipment specs

Why This Matters: Wellness equipment represents $15,000-50,000+ in additional customer spend. By enabling this use case, you increase customer lifetime value and create differentiation.

3. Wellness-Focused Case Studies

Implementation: Document 3-5 wellness-focused installations with: - Professional photography of completed spaces - Customer testimonials focusing on health benefits - Before/after wellness routine comparisons - Specific equipment integration details - Designer/architect commentary on aesthetic integration

Target Profiles: - Biohacker with cold plunge and red light therapy - Yoga instructor with outdoor studio - Personal trainer with outdoor gym - Meditation teacher with zen sanctuary - Physical therapist with recovery equipment

Why This Matters: Social proof is crucial for large purchases. Wellness buyers need to see ourselves reflected in your customer base.

4. Third-Party Certification Priority

Implementation: Pursue and prominently display: - GREENGUARD Gold certification (indoor air quality) - FloorScore certification (low VOC) - Cradle to Cradle certification (sustainability) - Health Product Declaration (HPD) documentation - WELL Building Standard alignment

Investment: $15,000-50,000 per certification, but opens wellness buyer segment worth millions in revenue.

Why This Matters: Certifications provide third-party validation that overcomes trust barriers. They signal commitment to health beyond marketing claims.

5. Material Upgrade Options

Implementation: Offer tiered material selections: - Standard Tier: Current composite decking (with full documentation) - Premium Tier: FSC-certified thermally-modified hardwood (Kebony, Accoya) or high-end composite with health certifications - Ultra-Premium Tier: FSC teak or ipe for ultimate luxury/health buyers

Pricing: Premium tier: +$3,000-6,000 Ultra-premium tier: +$8,000-15,000

Why This Matters: Some buyers (like me) prioritize material health over cost. Offering authentic wood addresses composite concerns while maintaining quick-install advantage. You capture customers currently going custom contractor route.

6. Wellness Design Consultation

Implementation: Train design consultants specifically on: - Common wellness equipment specifications - Integration strategies for biohacking gear - Health-conscious material discussions - Wellness space layout optimization - Electrical/mechanical coordination

Offer: 30-minute "Wellness Integration Assessment" call as part of consultation package

Why This Matters: Wellness buyers have specific, technical needs. Generic sales consultation isn't sufficient. We need consultants who speak our language and understand our priorities.

PRICE SENSITIVITY ANALYSIS

Budget Context

Total Wellness Budget: $50,000 Budget Allocation Intention: - Outdoor structure/platform: $20,000-35,000 - Cold plunge equipment: $12,000-17,000 - Red light therapy: $3,000-4,500 - Electrical/mechanical integration: $3,000-8,000 - Accessories (privacy, shading, furniture): $2,000-5,000

Outer Spaces Pricing:

Product Base Price Estimated Total with Pergola Fits Budget?
Freestanding Deck 10'x12' $12,000 $12,000 ✓ Yes
Freestanding Deck 12'x20' Price not disclosed Est. $18,000-20,000 ✓ Yes
Pergola 10'x12' $18,000 $18,000 ✓ Yes
Pergola 12'x20' Price not disclosed Est. $28,000-34,000 ✓ Yes

Price Evaluation: Budget-Appropriate

At $18,000-34,000 for base structure, Outer Spaces fits within my budget while leaving room for wellness equipment. Price is not a barrier.

Value Perception:

Current Value Proposition: Uncertain (5/10) - Without material specifications, I can't assess if pricing represents good value - Don't know if I'm paying for premium materials or standard materials with premium branding - Unclear what customization/integration support is included vs. extra cost

If Material Transparency Provided: Strong Value (8/10) - $18k-34k for one-day install with engineered system is competitive - 25-year warranty adds value vs. traditional deck - Prefab efficiency should translate to cost savings - If materials meet wellness standards, price justified

Price-Related Questions: 1. What does "starting at" mean? What adds cost? 2. Electrical integration—included or separate bid? 3. Custom sizing available? Cost implications? 4. Premium material upgrades—do they exist and at what price? 5. Wellness equipment coordination—is there a project management fee?

Transparency needed here too. I want to understand total cost before consultation.

PSYCHOLOGICAL BUYING FACTORS

Decision Drivers for Rachel Goldman Persona

1. Health Optimization ROI

I spend $3,000+/month on wellness: - Supplements and testing: $800/month - Functional medicine doctor: $500/month - Specialized fitness/training: $600/month - Wellness treatments: $400/month - Biohacking equipment: $700/month average

A $30,000 outdoor wellness sanctuary that I use daily for 10+ years represents excellent ROI compared to ongoing treatment costs.

The math works—IF the space actually supports my health goals and doesn't introduce toxins that undermine them.

2. Time Scarcity

Billing $650/hour, every hour spent managing construction is $650 in opportunity cost (not counting the mental load).

Quick installation is worth premium pricing to me. Six-week construction project = $15,600 in billable hours disrupted (assuming 4 hours/week project management × 6 weeks).

But: If Outer Spaces installation requires extensive pre-coordination, site visits, and problem-solving for wellness integration, the time benefit diminishes.

3. Status & Social Signaling

My clients include A-list actors, directors, and producers. My home is occasionally seen in virtual meetings and occasional small gatherings.

Aesthetic matters for professional reputation. The space needs to signal: - Sophistication and good taste - Wellness commitment (authentic, not performative) - Environmental consciousness - Financial success but not wasteful excess

Outer Spaces aesthetic achieves this—IF execution matches renderings and integrates seamlessly.

A poorly integrated or "obviously prefab" look would be worse than no upgrade.

4. Environmental Values

I drive electric (Porsche Taycan), solar panels on roof, compost, minimize consumption.

Sustainability matters, but must be genuine. I'm skeptical of greenwashing after too many "eco-friendly" products turned out to be conventional items with green marketing.

Outer Spaces' "sustainability through longevity" message resonates, but I need proof: - Verified recyclability/end-of-life plan - Supply chain transparency - Manufacturing process efficiency data - Carbon footprint vs. traditional construction

Without documentation, sustainability claim doesn't influence purchase.

5. Risk Aversion (Professional Habit)

As an attorney, I'm trained to identify risks and require documentation for claims.

This makes me a challenging customer: - I need everything in writing - I'll review contracts extensively - I'll ask questions until satisfied - I'm skeptical of marketing language - I want contingency plans for problems

Outer Spaces would need to match this rigor: - Clear, detailed contracts - Technical specifications in writing - Warranty terms explicitly stated - Change order process transparent - Problem resolution process defined

Vague "trust us" messaging triggers my professional skepticism.

FINAL VERDICT & PURCHASE PATH

Would Rachel Goldman Purchase? NO (Currently)

Confidence in Decision: High (85%)

Primary Reason: Material health information gap is non-negotiable barrier. Without resolution, purchase impossible regardless of other factors.

Path to "Yes" Decision

Required Changes (Non-Negotiable):

  1. Immediate: Provide complete material safety documentation
  2. Timeline: Must receive within 1 week of request
  3. Content: MSDS, certifications, test results

  4. Format: Professional, detailed, third-party verified

  5. Immediate: Confirm wellness equipment compatibility in writing

  6. Weight capacity engineering report
  7. Electrical integration options and pricing

  8. Example installations with equipment similar to mine

  9. Preferred: Wellness-focused consultation

  10. Demonstrate understanding of biohacking equipment needs
  11. Show previous wellness integration projects
  12. Provide technical expert access (not just sales rep)

If Above Provided:

Purchase Likelihood: 85-90%

Expected Purchase: - Pergola 12'x20' ($28,000-34,000 estimated) - Electrical integration upgrade ($3,000-6,000 estimated) - Privacy screens/roller blinds ($2,000-4,000 estimated) - Total: $33,000-44,000

Timeline: - Research/documentation review: 2-3 weeks - Consultation and design: 1-2 weeks - Contract and deposit: 1 week - Installation scheduling: 2-6 weeks - Total: 6-12 weeks from documentation to installation

Alternative Scenarios

Scenario A: Partial Information Provided If Outer Spaces provides some material data but gaps remain: - Purchase likelihood: 40% - Would require extended due diligence - Might request material samples for independent testing - Decision timeline extends to 3-6 months

Scenario B: No Additional Information If current website information is all that's available: - Purchase likelihood: 5% - Would only purchase if completely desperate and no alternatives - Most likely outcome: Choose custom contractor route

Scenario C: Premium Material Upgrade Offered If Outer Spaces introduces FSC hardwood option during my research: - Purchase likelihood: 95% - Would pay $8,000-12,000 premium for authentic hardwood - Eliminates composite health concerns - Aligns with mid-century aesthetic preferences - Decision timeline: 4-8 weeks

RECOMMENDATIONS FOR WELLNESS/BIOHACKER BUYERS

For Potential Customers Like Me

If You're Considering Outer Spaces with Wellness Focus:

DO:

  1. Request Detailed Material Documentation Immediately
  2. Don't wait until deep into sales process
  3. Ask for MSDS, certifications, VOC data upfront

  4. If they can't provide quickly, that's your answer about their wellness compatibility

  5. Get Engineering Confirmation in Writing

  6. Provide exact specifications for your wellness equipment (weight, dimensions, utilities)
  7. Request written confirmation from structural engineer, not sales rep

  8. Don't assume "should work" means "engineered to work"

  9. Ask About Previous Wellness Installations

  10. Request to speak with customers who've integrated similar equipment
  11. Ask for photos of completed wellness spaces

  12. Inquire about lessons learned and complications

  13. Build in Budget Contingency

  14. Assume electrical/mechanical integration will cost more than estimated
  15. Plan for 20-30% cost overrun for customization

  16. Have backup equipment options if primary choices don't fit

  17. Consider Phased Approach

  18. Install structure first, test for off-gassing before adding equipment
  19. Allow 2-3 month cure period before placing expensive wellness gear
  20. This protects equipment investment and allows you to assess material health

DON'T:

  1. Don't Purchase Without Material Health Documentation
  2. This is non-negotiable if wellness is truly a priority
  3. No amount of aesthetic appeal justifies exposing yourself to unknown chemical compounds

  4. You wouldn't eat unidentified food—don't surround yourself with unidentified materials

  5. Don't Assume "Wellness Space" Marketing Means Wellness-Safe Materials

  6. Marketing language doesn't equal health standards
  7. Verify every claim independently

  8. Remember: most outdoor products aren't designed for health-conscious users

  9. Don't Order Expensive Equipment Before Structure Validation

  10. Wait until installation complete and tested
  11. Verify weight capacity with actual installation (not theoretical specs)

  12. Ensure electrical/mechanical integration works as promised

  13. Don't Skip Independent Verification

  14. If you can afford it, hire independent engineer to review plans
  15. Consider air quality testing after installation

  16. Trust but verify all technical claims

  17. Don't Compromise on Non-Negotiables

  18. If material health is critical to you, don't talk yourself into accepting gaps
  19. Better to wait for right solution than compromise on health priorities
  20. Your wellness sanctuary should enhance health, not compromise it

Alternative Products for Wellness Focus

If Outer Spaces Can't Meet Your Requirements:

  1. Custom Outdoor Wellness Room
  2. Work with architect specializing in wellness design
  3. Full material control and health optimization
  4. Budget: $60,000-120,000 for comparable scope

  5. Best for: Uncompromising health standards, complex equipment integration

  6. Premium Prefab ADU/Studio

  7. Studio Shed, Autonomous, or similar with health-focused materials
  8. Better climate control for sensitive equipment
  9. Budget: $40,000-80,000

  10. Best for: Year-round use, expensive equipment protection

  11. High-End Composite Decking with Known Specs

  12. Trex Transcend or TimberTech Azek (published material data)
  13. Hire contractor but control material selection
  14. Budget: $25,000-50,000 for structure + installation

  15. Best for: Traditional approach with material transparency

  16. Natural Wood Deck Platform

  17. FSC-certified Ipe, Cumaru, or thermally-modified wood
  18. Custom-built to wellness equipment specifications
  19. Budget: $35,000-70,000

  20. Best for: Material purists, mid-century aesthetic, maximum longevity

  21. Luxury Outdoor Furniture System

  22. DEDON, Gloster, or Tuuci with modular design
  23. No construction required, ultimate flexibility
  24. Budget: $25,000-50,000 for complete setup
  25. Best for: Renters, frequent movers, or commitment-averse

CONCLUSION

Rachel Goldman represents a high-value customer segment: affluent, wellness-focused, design-conscious buyers who are willing to pay premium prices for quality solutions that meet their health and aesthetic standards.

Outer Spaces has strong potential to serve this segment but currently falls short due to:

  1. Insufficient material health transparency
  2. Unclear wellness equipment integration support
  3. Lack of wellness-focused social proof/case studies
  4. Absence of premium material options
  5. Generic sales approach not tailored to wellness buyer needs

The Core Paradox:

Outer Spaces markets "wellness spaces" but doesn't provide the wellness-specific information that wellness buyers require to make confident purchasing decisions.

The Opportunity:

By investing in material transparency, technical specifications for wellness equipment, and wellness-focused customer service, Outer Spaces could capture a growing segment of affluent buyers who currently default to custom contractors because prefab options don't meet their standards.

This segment is willing to pay premium prices—they just need confidence that the product aligns with their health values.

For Rachel Goldman specifically:

I want to love Outer Spaces. The aesthetic is right, the installation convenience is appealing, and the price fits my budget. But my wellness practice is built on informed, intentional choices. Without material health documentation, I cannot make an informed choice—so I must choose differently.

If Outer Spaces addresses these gaps, I'm a 90% probability customer worth $35,000-45,000 in immediate revenue, plus referrals to wellness-conscious peers in entertainment industry.

Until then, I'll continue researching alternatives that provide the transparency I need to protect my health.

Report compiled by: Rachel Goldman Simulation Date: October 11, 2025 Total Research Time: 45 minutes Outcome: No purchase (material information barrier) Follow-up Action: Bookmark for future consideration if material data becomes available