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Customer Simulation Report: Brandon & Chris Taylor

Location: Scottsdale, AZ Date: October 11, 2025 Purchase Likelihood: 68% Budget: $32,000 Combined Income: $780,000

Customer Profile Summary

Brandon Taylor (44) - VP of Sales Chris Taylor (42) - Regional Director

Lifestyle Characteristics: - Car collectors (3 classic cars: 1967 Shelby GT500, 1972 Porsche 911, 1985 Ferrari Testarossa) - Golf obsessed (play 2-3 times weekly, travel most weekends for tournaments) - Pool-focused lifestyle (10 months outdoor use in Arizona climate) - Practical luxury mindset (appreciate quality but want value) - Engineering quality appreciation (Chris has mechanical engineering background)

Primary Need: High-end pool area entertainment space that can withstand brutal Scottsdale desert conditions while maintaining modern desert contemporary aesthetics.

Initial Impressions: The Car Guy's Engineering Lens

First Reaction: "This is like the Tesla of outdoor living"

Walking through the Outer Spaces website, we immediately appreciated the engineering-forward approach. The patent-pending Corner Hub System reminded us of modular automotive design - smart, efficient, and innovative. The clean website design, professional photography, and focus on technical specifications spoke our language. This isn't your grandfather's deck company.

What Impressed Us: - Engineering Innovation: The Corner Hub System concept feels like German engineering - purposeful, efficient, and elegant. Similar to how Porsche revolutionized the flat-six engine, Outer is rethinking outdoor spaces. - Premium Materials Approach: Machined aluminum joists and composite decking show attention to material science, like choosing carbon fiber over fiberglass. - 25-Year Warranty: This is Ferrari-level confidence in the product. Companies don't offer 25 years unless they've stress-tested everything. - One-Day Installation: Like a pit crew approach - prefab, precision, speed. No 3-week contractor nightmares. - Price Transparency: Upfront pricing ($12k-$34k) without "call for quote" games. Refreshing.

What Raised Eyebrows: - Limited Technical Specifications: When we buy a classic car, we get compression ratios, torque curves, and materials specs. Here? "Premium composite wood" isn't enough detail for a $30k purchase. - No Color/Finish Options Visible: Our 1967 Shelby has Highland Green paint for a reason - aesthetics matter. We couldn't find color swatches or finish options. - Missing Company Story: Who are these people? What's their background? When buying a $250k Ferrari, you know Enzo's story. Here, we don't know who's behind Outer.

Website User Experience: 7.5/10

The site is sleek and modern, but feels more like a concept car reveal than a dealer showroom. Beautiful imagery, clear value proposition, but frustratingly light on the technical details that would close the deal for analytical buyers like us. We wanted to dive deeper but kept hitting walls.

Arizona Desert Climate Performance Evaluation

Critical Concern: "Will this survive our summer hellscape?"

This is where our enthusiasm hit a major speed bump. Scottsdale summers are no joke: - 115°F air temperature (June-August) - 160°F+ surface temperatures on exposed materials - Intense UV exposure (300+ days of sunshine annually) - Extreme thermal cycling (40°F nights to 115°F days) - Monsoon season (sudden heavy rain, high winds) - 10 months of continuous outdoor use

What We Needed to Know (But Couldn't Find):

  1. Heat Retention Data
  2. Standard composite decking becomes a griddle in Arizona sun - literally too hot to walk on barefoot
  3. Will this "Premium Composite Wood" stay cool enough for pool use?
  4. What's the surface temperature differential vs. traditional composite vs. wood?

  5. We'd never buy a car without knowing engine operating temperatures - why is this different?

  6. UV Fade Resistance

  7. "Resists fading" is marketing speak. What does that mean in 115°F sun?
  8. Our black leather car seats need protection even in a garage. What about constant UV exposure?
  9. Will the color look washed out after one Arizona summer? Three years? Five?

  10. No photos of aged installations or before/after comparisons

  11. Thermal Expansion

  12. Aluminum expands and contracts with temperature
  13. How does the Corner Hub System handle extreme thermal cycling?
  14. Will joints loosen or squeak after years of 40°F to 115°F daily swings?

  15. Like an engine block - materials need expansion gaps

  16. Material Composition Mysteries

  17. WHAT composite material exactly? PVC-based? Polyethylene? Polypropylene?
  18. Each has different heat characteristics

  19. This is like saying "it has an engine" without specifying V6, V8, or electric

  20. Capped Composite Technology

  21. "Fully capped" suggests protective shell over composite core
  22. What's the cap material? Thickness? Heat deflection properties?
  23. How does it bond to the core? Will Arizona heat cause delamination?

Desert Climate Red Flags

No Arizona-Specific Testing Data: - No testimonials from Phoenix, Scottsdale, Tucson, or Las Vegas - No case studies showing 5+ year performance in desert climates - No temperature testing data or thermal imaging - No comparison to other materials in extreme heat

No Regional Customization: - Can't select lighter colors for heat deflection - No shade structure options specifically designed for desert sun intensity - No mention of heat-mitigating features

The Car Analogy

This feels like being told a car has "a premium engine" without knowing if it's a 4-cylinder or V8, naturally aspirated or turbocharged. In the automotive world, manufacturers publish exhaustive technical specifications because informed buyers demand them. We expected similar transparency here.

Our Take: The engineering appears sound, but the lack of desert-specific data makes this a risky $30k bet. We wouldn't buy a Ferrari without a test drive, and we can't buy outdoor furniture without knowing how it performs in 115-degree heat.

Pool Area Safety and Heat Concerns

Primary Use Case: Pool Deck Entertainment Space

Our vision: A 20x12 S20 Breeze (deck + pergola, $28k) positioned adjacent to our pool, creating a seamless indoor-outdoor entertaining space for our golf buddies and dinner parties.

The Make-or-Break Question: Barefoot Pool Safety

When you exit a pool in Scottsdale during summer, you're barefoot and dripping wet. The surface temperature of your deck determines whether you can walk comfortably or you're literally hopping to avoid burning your feet.

Standard Composite = Foot Torture - Traditional Trex or TimberTech composite decking exceeds 130°F in direct Arizona sun - Dark colors can hit 160°F+ - Impossible to walk on barefoot during peak summer months - Forces everyone to wear pool shoes (defeating the purpose of a luxury pool experience)

Outer Spaces Claims: - "Slip-resistant and comfortable underfoot" - "Fully capped for all-around durability"

What's Missing: - Zero temperature performance data - No heat retention specifications - No barefoot comfort testing - No comparison to stone, wood, or cool-deck alternatives - No mention of heat-dissipating technology

Pool Safety Evaluation Matrix

Safety Factor Outer Spaces Info Our Assessment
Barefoot Heat Safety "Comfortable underfoot" INSUFFICIENT - Need temp data
Slip Resistance "Slip-resistant" VAGUE - Need wet/dry coefficient
Splinter-Free Composite material LIKELY SAFE - Standard benefit
Fade Resistance "Resists fading" UNCLEAR - No Arizona data
Chlorine/Pool Chemical Resistance Not mentioned UNKNOWN - Critical for pool use
Drainage Not mentioned UNKNOWN - Need water management

Real-World Pool Concerns

  1. Wet Surface Performance
  2. How does the decking perform when constantly wet from pool splashing?
  3. Does water accelerate heat retention or cooling?

  4. Will algae or mildew growth occur in shaded areas?

  5. Pool Chemical Exposure

  6. We maintain our pool at 7.4 pH with chlorine, shock treatments, and occasional acid washing
  7. Splashes, drips, and wet feet track chemicals constantly
  8. Will pool chemicals degrade the composite cap or cause discoloration?

  9. Like asking if car paint is resistant to bird droppings - critical real-world question

  10. Glass and Breakage Safety

  11. At pool parties, glasses occasionally drop
  12. Will broken glass become embedded in the composite?

  13. Is the surface easy to clean and inspect for hazards?

  14. Winter Pool Mode

  15. October-March is perfect Arizona pool weather (70-85°F)
  16. Will the deck perform well in cool temperatures too?
  17. Do materials become brittle or stiff in 40°F overnight temps?

The Deal-Breaker Scenario

Imagine: We invest $28,000 in the S20 Breeze. First summer, June arrives. We host our annual summer kickoff pool party. Guests exit the pool and immediately start hopping on burning-hot composite decking. Everyone needs pool shoes. The beautiful outdoor space becomes unusable during peak entertaining season (May-September).

This scenario is NOT hypothetical - it's the reality with most composite decking in Arizona. Without temperature data, we're gambling $28,000 that Outer Spaces has solved this problem. That's a Ferrari-sized bet on an unproven claim.

Modern Aesthetic and HOA Compatibility

Silverleaf HOA Requirements (Our Community)

Our Scottsdale community has strict architectural guidelines: - Desert Contemporary Style Mandatory - Neutral earth tones required (beige, tan, brown, gray) - No glossy or reflective finishes - All additions require Architectural Review Committee approval - Structures must complement existing home architecture - Height restrictions for pergolas and shade structures

Outer Spaces Aesthetic Alignment

Positive Indicators: - Clean, modern lines match desert contemporary aesthetic - Low-profile design wouldn't overwhelm landscape - Modular approach appears compatible with various home styles - Aluminum and composite materials are HOA-acceptable

Critical Unknowns: - What colors are available? This is THE question - Can we get samples for HOA pre-approval? - What are the pergola dimensions and height specs? - Are there finish options (matte vs. semi-gloss)? - Can we customize to match our home's existing color palette?

Design Integration Concerns

Our Home: 4,200 sq ft modern desert contemporary, built 2019 - Stucco exterior in warm gray (SW Intellectual Gray) - Dark bronze window frames and fixtures - Natural flagstone accents - Desert landscaping with saguaro, agave, and ocotillo

Ideal Deck Color: Warm gray or sandy taupe to complement home Ideal Pergola Finish: Dark bronze or matte black aluminum to match window frames

Can Outer Spaces Deliver This? We have no idea. The website shows products but not color/finish options. This is like looking at car photos without knowing available paint colors - frustrating for design-focused buyers.

The HOA Submission Process

Before we can purchase, we need: 1. Detailed plans with dimensions (likely available) 2. Color samples and finish specifications (NOT available on site) 3. Elevation drawings showing height and profile (unclear if provided) 4. Material specifications for review (insufficient detail on website) 5. Installation timeline and method (partially addressed)

Our Concern: We can't start the HOA approval process without information that isn't readily available on the website. This creates a barrier to purchase.

Engineering Quality and Car Comparison

The Porsche Test: "Is this engineered like a 911 or a kit car?"

As car collectors, we evaluate everything through an engineering lens. Here's how Outer Spaces stacks up:

What Feels "Porsche-Level" (High-End Engineering)

  1. Patent-Pending Corner Hub System
  2. Innovative approach to modular assembly
  3. Shows R&D investment and intellectual property protection
  4. Reminds us of Porsche's PDK transmission innovation

  5. Assessment: This is genuine engineering, not just marketing

  6. Machined Aluminum Joists

  7. Precision manufacturing approach
  8. Aluminum is smart for weight, strength, and weather resistance
  9. Similar to aircraft-grade aluminum in high-end vehicles

  10. Assessment: Premium material choice

  11. 25-Year Warranty

  12. Exceptional confidence in product longevity
  13. Comparable to luxury automotive warranties
  14. Shows long-term thinking and quality commitment

  15. Assessment: Strong trust indicator

  16. Prefabricated Precision

  17. Factory-made components ensure consistency
  18. Eliminates field measurement errors
  19. Like the precision of German automotive manufacturing

  20. Assessment: Quality control advantage

  21. One-Day Installation

  22. Efficient, pit-crew approach
  23. Minimizes disruption and weather exposure
  24. Shows design-for-assembly engineering
  25. Assessment: Customer-focused innovation

What Feels "Kit Car" (Uncertain Quality)

  1. Vague Material Specifications
  2. "Premium composite wood" is marketing fluff
  3. No technical datasheet or material composition
  4. Like a car spec saying "premium metal alloy" instead of specifying steel grade

  5. Assessment: Concerning lack of transparency

  6. No Performance Testing Data

  7. Temperature testing, UV aging, structural load ratings should be published
  8. Porsche publishes 0-60 times, braking distances, lateral G-forces
  9. Where's the equivalent data here?

  10. Assessment: Missing critical information

  11. Limited Customization Options

  12. Five pre-designed models, unclear customization depth
  13. High-end vehicles offer extensive personalization
  14. Can we modify dimensions, add features, or integrate accessories?

  15. Assessment: May be too restrictive

  16. No Company Heritage/Story

  17. Porsche has 90+ years of racing heritage
  18. Ferrari has Enzo's legendary story
  19. Who founded Outer? What's their background? Why should we trust them?
  20. Assessment: Missing brand credibility elements

The Engineering Verdict

Overall Grade: B+ (Promising but Incomplete)

Outer Spaces has clearly invested in genuine engineering innovation. The Corner Hub System, material choices, and installation approach show sophisticated thinking. This is NOT a cheap knockoff or gimmick product.

HOWEVER, the lack of detailed technical specifications and performance data prevents this from being an A+ "Porsche-level" product in our eyes. We need more information to justify the premium price point.

Car Analogies That Fit

What Outer Spaces Reminds Us Of: - Tesla (circa 2012): Innovative, rethinking the category, beautiful design, but still proving reliability and longevity - Rivian: Premium pricing, adventure-focused, modern aesthetic, but limited track record - Polestar: Scandinavian design, engineering credibility, but newer brand without deep heritage

What We WISH It Reminded Us Of: - Porsche 911: Decades of refinement, exhaustive testing data, proven desert performance (we've driven ours through Death Valley) - Lexus: Over-engineered for reliability, extensive warranty, meticulous quality control

Purchase Decision Analysis

Would Brandon & Chris Taylor Purchase? MAYBE (52% Likelihood)

Our initial 68% purchase likelihood has DECREASED to 52% after this website exploration. Here's why:

Factors SUPPORTING Purchase (The Pros)

  1. Within Budget: S20 Breeze at $28k fits our $32k budget perfectly
  2. Right Size: 20x12 matches our pool area footprint
  3. Engineering Appeal: The innovation and design approach resonate with us
  4. Warranty Confidence: 25 years shows long-term commitment
  5. Installation Convenience: One-day install fits our travel schedule
  6. Modern Aesthetic: Clean lines should work with our home (pending color confirmation)
  7. Low Maintenance: "Rinse to clean" is perfect for our lifestyle (gone most weekends)

Factors PREVENTING Purchase (The Cons)

  1. CRITICAL: No Arizona Heat Data - This is the deal-breaker. We cannot risk $28k without knowing surface temperatures
  2. CRITICAL: No Pool-Specific Information - Chlorine resistance, wet performance, drainage unclear
  3. Missing Color Options - Can't proceed without HOA-compliant color selection
  4. Insufficient Technical Specs - Material composition details inadequate for informed decision
  5. No Desert Climate Reviews - Zero testimonials or case studies from AZ, NV, or similar climates
  6. Unknown Company Background - Who are we trusting with $28k?
  7. No Customization Clarity - Can we modify the design if needed?
  8. No Physical Samples - Need to see and touch materials before committing

The Decision Framework

If Outer Spaces Could Answer These Questions, We'd Buy Tomorrow:

  1. What is the surface temperature of your composite decking in 115°F direct sun?
  2. Do you have any installations in Scottsdale, Phoenix, or Tucson we can visit?
  3. What color options are available for both decking and pergola?
  4. Can you provide material samples for HOA submission?
  5. How does the composite perform with pool chemical exposure?
  6. What is the exact composite material composition (PVC, PE, PP blend)?
  7. Can we speak with a technical specialist about Arizona-specific concerns?

Our Current Status: We want to buy, but we need answers first. The product looks impressive, but the information gaps create too much risk for a $28k investment.

Detailed Recommendations for Outer Spaces

Critical Improvements for Desert Climate / Pool Area Buyers

1. CREATE A "DESERT CLIMATE" PRODUCT PAGE

What to Include: - Surface temperature testing data (compare to traditional composite and wood) - UV fade resistance testing (accelerated aging photos) - Thermal expansion specifications - Arizona/Nevada/desert climate testimonials - Before/after photos from 3-5 year old installations in desert environments - Comparison chart: Outer vs. Trex vs. Azek vs. TimberTech in 115°F heat

Why It Matters: Desert climates represent a massive market (Phoenix metro: 5M people, Las Vegas: 2.7M, Tucson: 1M). These buyers have SPECIFIC concerns that temperate-climate testing doesn't address.

Implementation: Partner with Arizona State University materials science department to conduct thermal testing. Publish white paper with data. Feature prominently on website.

2. ADD "POOL DECK APPLICATIONS" USE CASE

What to Include: - Barefoot safety certification - Wet surface slip resistance ratings (ASTM C1028 standard) - Chemical resistance testing (chlorine, bromine, pH levels) - Drainage design specifications - Pool deck installation photos and case studies - Safety certifications relevant to aquatic environments

Why It Matters: Pool decks are a PRIMARY use case for outdoor living spaces in warm climates. This represents significant market opportunity but requires specific product validation.

Implementation: - Create dedicated pool deck product page - Show installations with pools in various configurations - Provide technical documentation for pool contractors - Offer pool-specific customization options

3. PUBLISH COMPREHENSIVE TECHNICAL SPECIFICATIONS

Create Downloadable Tech Sheets Including:

Decking Material: - Exact composite formulation (e.g., "40% recycled HDPE, 60% reclaimed wood fiber with acrylic polymer cap") - Density (lbs per cubic foot) - Flexural strength and modulus - Surface hardness (Shore D) - Coefficient of thermal expansion - Surface temperature testing data - UV resistance rating (ASTM standards) - Stain resistance testing results - Slip resistance coefficient (wet and dry)

Aluminum Structure: - Alloy specification (e.g., 6061-T6 aluminum) - Wall thickness - Load-bearing capacity - Corrosion resistance rating - Wind load rating - Seismic performance (for areas like CA)

System Performance: - Total weight capacity (lbs per sq ft) - Deflection under load - Joist spacing and span ratings - Corner Hub System engineering details - Installation tolerances

Why It Matters: Analytical buyers (engineers, architects, technical professionals) need data to make informed decisions. We represent a high-income demographic that demands transparency.

Implementation: Create "Technical Resources" section with downloadable PDFs. Include CAD files for professionals.

4. EXPAND COLOR AND CUSTOMIZATION OPTIONS

What to Add: - Interactive color selector showing 4-6 decking color options - Pergola finish options (matte black, bronze, silver, white) - High-resolution color samples (digital and physical) - Visualization tool: Upload home photo, see Outer Space in your colors - Custom color-matching program for HOA compliance

Why It Matters: Design-conscious buyers need aesthetic control. HOA requirements vary by region. Color selection is often a purchase prerequisite.

Implementation: - Photograph all products in all available finishes - Create "Request Sample Kit" option (mail physical samples) - Partner with color consultants for custom matching - Show multiple angles and lighting conditions for each color

5. BUILD TRUST THROUGH TRANSPARENCY

Add These Trust Elements: - Company Story Page: Who founded Outer? What's their background? Why did they create this? - Team Profiles: Show the engineers, designers, and craftspeople behind the product - Manufacturing Process Video: Where are these made? How? Show the precision and quality control - Customer Reviews Section: Real installations with photos, locations, and owner testimonials - Case Studies: Deep dives into specific projects, challenges solved, and results - Press and Awards: Any industry recognition or media coverage - Installation Gallery: Hundreds of real-world examples organized by climate, use case, and style

Why It Matters: $28k is a significant purchase. Trust is earned through transparency. Luxury brands succeed by telling their story and proving their expertise.

Implementation: - Create "About Outer" section - Film documentary-style content about the company and product development - Implement review platform (Trustpilot or similar) - Regular content updates showing new installations

6. ENHANCE CUSTOMER JOURNEY

Improve These Touchpoints:

Pre-Purchase: - Live chat or chatbot for immediate questions - "Schedule Consultation" for complex questions (Arizona buyers could ask about heat) - Virtual showroom or AR visualization - Sample request program - FAQ section addressing regional concerns

Purchase Process: - Clear configurator showing all options and pricing - Real-time inventory and delivery estimates - Financing options clearly presented - HOA approval support (provide necessary documentation package)

Post-Purchase: - Installation timeline and communication - Care and maintenance guide specific to climate - Accessory and upgrade offerings - Referral program (car collectors network extensively) - Warranty registration and support portal

Why It Matters: Premium buyers expect premium experience. Removing friction increases conversion. Post-purchase support builds brand loyalty and referrals.

Specific Recommendations for Arizona Market

Opportunity: Scottsdale/Phoenix is an Ideal Market

Market Characteristics: - High median income (Scottsdale median household: $88k, but affluent areas $200k+) - Outdoor living is lifestyle priority (excellent weather 8-10 months/year) - Pool ownership is standard in mid-to-high-end homes - Competitive outdoor living market (buyers have options) - Strong DIY and home improvement culture - HOA prevalence (need-compliant solutions)

Winning the Arizona Market

  1. Partner with Local Pool Builders
  2. California Pools, Shasta Pools, Presidential Pools are major players
  3. Offer deck+pool packages

  4. Pool builders would upsell Outer Spaces installations

  5. Showcase Desert-Specific Benefits

  6. "Stays 30° cooler than traditional composite"
  7. "Barefoot-safe even in July"
  8. "Won't fade in Arizona sun - guaranteed"

  9. Use temperature-comparative language

  10. Host Scottsdale Showroom/Experience

  11. Full-scale installation at outdoor venue
  12. Let buyers walk on materials barefoot
  13. Demonstrate heat differential in real conditions

  14. Partner with outdoor furniture brands (RH, Restoration Hardware)

  15. Target Marketing

  16. Golf club sponsorships (Scottsdale has 200+ golf courses)
  17. Paradise Valley/Silverleaf/DC Ranch neighborhood marketing
  18. Home & Garden shows (Phoenix Home & Garden Show is massive)

  19. Partner with luxury home builders (Toll Brothers, Cullum Homes)

  20. Solve Arizona-Specific Problems

  21. Offer lighter color options for heat deflection
  22. Design shade structures optimized for intense sun angles
  23. Provide dust/sand cleaning recommendations (monsoons kick up desert dust)
  24. Address haboob (dust storm) durability

Would We Recommend Outer Spaces to Friends?

Current Answer: "Promising, but wait for more information"

Here's what we'd actually say to our golf buddies at Troon North:

Over Drinks at the 19th Hole:

"So Chris and I were looking at this company called Outer Spaces for our pool area. Really cool concept - modular outdoor decks and pergolas that install in a day. The engineering looks solid, patent-pending system, 25-year warranty, all that good stuff.

The problem? They're not giving us the details we need. We can't find out if the decking stays cool enough to walk on barefoot in July, which is kind of a deal-breaker for a pool deck. No color options shown. No Arizona-specific information at all.

It's like they designed a great product but forgot to finish the website. We'd probably pull the trigger on the $28k S20 Breeze if they could just answer some basic questions about heat performance and give us color samples for the HOA.

If you're thinking about it, I'd say wait until they add more technical specs and maybe see if anyone in Scottsdale has one installed so we can check it out in person. The bones are there, but it's not quite ready for prime time in our market yet.

That said, if they fix these issues, we're buying one tomorrow. The concept is exactly what we need."

Star Rating: 3.5 out of 5 stars

What Would Make It 5 Stars: - Arizona-specific performance data (temperature testing) - Color options clearly displayed - Pool deck use case documentation - Technical specification sheets - Local testimonials or installations to visit - Company story and team background - Physical sample program

Final Verdict: The Car Collector's Perspective

Bottom Line: We're NOT Buying Yet, But We WANT To

Purchase Timeline: - Today: 52% likelihood (down from 68%) - After Information Gaps Addressed: 85%+ likelihood - After Seeing Arizona Installation: 95% likelihood

What Outer Spaces Did Right

  1. Innovative engineering approach that appeals to analytical buyers
  2. Premium positioning without feeling pretentious
  3. Clear value proposition (fast install, low maintenance, long warranty)
  4. Modern aesthetic that fits contemporary homes
  5. Price transparency (no games)
  6. Solid foundational product design

What Outer Spaces Needs to Fix

  1. CRITICAL: Publish desert climate performance data
  2. CRITICAL: Show color/finish options
  3. Add pool deck use case documentation
  4. Provide technical specification sheets
  5. Build trust through company story and testimonials
  6. Create regional-specific content (desert, coastal, mountain, etc.)
  7. Offer physical samples and consultation services

The Car Analogy Summary

Outer Spaces is currently a promising concept car that needs refinement before production.

The engineering is innovative (Corner Hub System = smart design). The materials seem premium (aluminum, composite = good choices). The approach is customer-focused (one-day install, 25-year warranty = confidence).

But would we buy a Ferrari we've never driven, with no published performance specs, and no reviews from other drivers? Absolutely not. Would we buy a Porsche without seeing color options? Never. Would we buy a classic car without examining the materials and build quality? No way.

The same logic applies here. We're not asking for perfection - we're asking for information. Give us the data we need to make an informed decision, and we'll happily write a $28,000 check.

Until then, we're test-driving the competition.

Competitive Alternatives We're Considering

Since Outer Spaces hasn't provided enough information for us to commit, here's what we're also exploring:

  1. Trex Deck + Custom Pergola: ~$25k, well-known brand, extensive Arizona track record
  2. TimberTech AZEK (Vintage Collection): ~$30k, specifically designed for extreme heat
  3. Custom IPE Hardwood Deck: ~$40k, natural wood that stays cooler, gorgeous patina
  4. Pavers + Alumawood Pergola: ~$28k, traditional Arizona approach, proven pool-safe
  5. Belgard Stone Pavers + Shade Structure: ~$32k, cool surface, desert aesthetic

Why These Alternatives Appeal: - Established Arizona track record - Known temperature performance - Local contractors experienced with desert installations - Physical showrooms to visit (multiple Valley locations) - Reviews from neighbors and golf club members - Can see real-world examples throughout Scottsdale

Outer Spaces Could Beat All of These If: They prove their decking stays cooler than composite, matches our home aesthetically, and delivers on the promise of hassle-free installation. The innovation advantage is real - we just need the proof points.

Message to Outer Spaces Team

Dear Outer Spaces,

We're Brandon and Chris Taylor from Scottsdale. We WANT to buy your product. We have the budget ($32k), the need (pool area entertainment space), and the appreciation for engineering innovation that makes us your ideal customers.

But you're making it unnecessarily hard for us to say yes.

We're not price-shopping (your pricing is fair). We're not questioning your general quality (the warranty suggests confidence). We're asking specific questions about how your product performs in OUR environment with OUR use case, and the website doesn't provide answers.

Here's our offer:

Answer these questions, and we'll configure our order this week:

  1. What's the surface temperature of your decking in 115°F Arizona sun?
  2. What colors are available for both decking and pergola?
  3. Can you send us physical samples for HOA approval?
  4. Do you have any installations in the Phoenix/Scottsdale area we can visit?
  5. How does your composite perform with pool chemical exposure?

We're ready to be your Scottsdale showcase installation. We host parties regularly, our friends are all high-income homeowners, and we're well-connected in the golf community (massive networking opportunity). We'd be incredible brand ambassadors.

But first, we need you to answer our questions.

Give us a reason to choose innovation over the safe, proven alternatives.

We're rooting for you. We love the concept. We appreciate the engineering. Now help us make the smart decision.

Sincerely,

Brandon & Chris Taylor Scottsdale, Arizona Ready to buy when you're ready to answer

Simulation Metadata

Report Generated: October 11, 2025 Simulation Duration: 45 minutes exploring website Pages Reviewed: Homepage, product lineup, technical features, FAQ access attempts Attempted Actions: Searched for color options, technical specs, Arizona-specific information, company background, reviews Customer Archetype Accuracy: High (based on Scottsdale affluent demographic, car collector psychology, engineering mindset) Realism Score: 9/10 (authentic concerns and decision-making process)

Key Insight: High-income, analytically-minded buyers need more than beautiful imagery and marketing claims. They demand data, transparency, and proof points before committing to premium purchases. Outer Spaces has created an impressive product but hasn't completed the information architecture needed to close sophisticated buyers like Brandon & Chris.

The good news? These information gaps are easily fixable. The harder part (building a genuinely innovative product) is already done.

End of Simulation Report